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Yes, Phoenix did have a first to die. It was a fairly expensive UL, but it was great for people that needed it (joint debt), and cheaper than two uls. Not sure why this is such a daedal concept on a life forum.
It isn't that it is a hard concept. It is that it wasn't used much and as UW guy attests to, most were poor risks. Neither one encourages an insurance company to offer the product, put together and it almost ensures a company won't offer it.
It costs money to have a product on the shelf and if rarely used, it is cheaper just to withdraw it.