One Egg Or Two - Sales Idea by Mark Rosenthal

great outline of the alternate of choice close...i learned this at a tom hopkins seminar, and i use it for every life sale...i always put the quotes in order medium/highest/smallest...people more often than not will point to the middle one and say ill take that one...i also print the benefit amount in HUGE NUMBERS and the premium in itty bitty tiny font below each amount...that way they see BIG BENEFIT/small investment
i make it a point to teach the agents i am training to make all the amounts work for the client that each choice should cover the clients needs. if the client needs 100k then that is your lowest quote.the client chooses to go higher then great. As an agent i dont care which the client picks....its win win win cuz the client gets the coverage they need, i make a sale,and the company gets another policy holder:biggrin::1wink:
 
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