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How do you recruit your new agents and where do you put your effort? Hope you experts here can share some ideas to it....


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Old 09-07-2009, 08:38 AM   #1
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How do you recruit your new agents and where do you put your effort? Hope you experts here can share some ideas to it.
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Old 09-07-2009, 08:54 AM   #2
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One agency I was associated with subscribed to Career Builder and would screen resume from there and either email them or telephone the candidate.
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Old 09-07-2009, 09:04 AM   #3
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Originally Posted by xrac View Post
One agency I was associated with subscribed to Career Builder and would screen resume from there and either email them or telephone the candidate.
The cost of subscription is high for the employers. If they cannot get a few agents and cannot find producing agents, it is very difficult to evaluate the effectiveness. I would like to see some example of it.
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Old 09-07-2009, 07:37 PM   #4
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Originally Posted by pomfin View Post
How do you recruit your new agents and where do you put your effort? Hope you experts here can share some ideas to it.
You buy list of agents per company and then you mail them a postcard. I've always found that mailing to agents with a postcard to be the best way. If you treat agents fair, they will also recommend other agents to you.

There are tons of ways to find new agents. Agent media corp does card pack and you can put ads in places like life ins mag and other mags.

Again, buy a list of agents and mail to them.
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Old 09-07-2009, 08:44 PM   #5
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One important thing you'll need to do is give them a reason to contract with you. With thousands of GA's/IMO's/NMO's/ETC giving out contracts agents have lots of options. Usually a good lead program will trump everything, but being able to provide handholding to get them started and offer other products helps too.
Not that I have the world figured out, but one advantage I have when it comes to recruiting agents is that I can give them a turnkey telemarketed lead generation system. It doesn't make sense to pay for an agents leads right out of the gate, but I can provide my downline with an experienced, dedicated telemarketer for less than $9/hour including the cost of the dialer and data. If you want to successfully recruit folks you need to give them reasons to want to do business with you. If you have a good enough reason or good enough reasons for them to join your agency, they'll tell their friends about it and maybe even bring some folks into the business. The fact of the matter is that agents like to talk, and if you want proof, go read a few posts Al has made.
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Old 09-07-2009, 09:01 PM   #6
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Originally Posted by MedicarePlanSolutions View Post
One important thing you'll need to do is give them a reason to contract with you. With thousands of GA's/IMO's/NMO's/ETC giving out contracts agents have lots of options. Usually a good lead program will trump everything, but being able to provide handholding to get them started and offer other products helps too.
Not that I have the world figured out, but one advantage I have when it comes to recruiting agents is that I can give them a turnkey telemarketed lead generation system. It doesn't make sense to pay for an agents leads right out of the gate, but I can provide my downline with an experienced, dedicated telemarketer for less than $9/hour including the cost of the dialer and data. If you want to successfully recruit folks you need to give them reasons to want to do business with you. If you have a good enough reason or good enough reasons for them to join your agency, they'll tell their friends about it and maybe even bring some folks into the business. The fact of the matter is that agents like to talk, and if you want proof, go read a few posts Al has made.
On average, can the dedicated tele. produce 20 good leads consistently each week? Thats around $360 per week, $18 per lead?? Do you provide them their first 20 at no cost? Do you provide a sales incentive, ie.. 1 sale pays for 5 leads etc..I would assume their is immediate credit for bad leads:
* bad tel #
* no actual client there
* told the telemarketer no
* uninsurable
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Old 09-07-2009, 10:50 PM   #7
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Originally Posted by jmhopkins40 View Post
On average, can the dedicated tele. produce 20 good leads consistently each week? Thats around $360 per week, $18 per lead?? Do you provide them their first 20 at no cost? Do you provide a sales incentive, ie.. 1 sale pays for 5 leads etc..I would assume their is immediate credit for bad leads:
* bad tel #
* no actual client there
* told the telemarketer no
* uninsurable
*Depends on the product and the area. They might produce 25 good leads/week or they might only get 1 or 2, it varies a lot.
*I don't pay for their first leads, have no interest in subsidizing leads for new agents.
*I don't provide any structured sales incentives, but do try to throw agents that are producing extra telemarketing time.
*There is no credit for any leads. If the lead has a bad number, no actual client, uninsurable, etc then that's just the way lead generation goes.

Since the override checks are what I'm interested in I monitor the calls and track which callers are doing better than others to make sure everything is going the way it should. The service I offer is letting my agents have an experienced, dedicated telemarketer on a predictive dialer with all the data they need for less than they can get it anywhere else. Not all of them even take advantage of it, but it's value I bring to the table to try to help attract the type of agents I want to work with.
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Old 09-07-2009, 11:37 PM   #8
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Originally Posted by MedicarePlanSolutions View Post
*Depends on the product and the area. They might produce 25 good leads/week or they might only get 1 or 2, it varies a lot.
*I don't pay for their first leads, have no interest in subsidizing leads for new agents.
*I don't provide any structured sales incentives, but do try to throw agents that are producing extra telemarketing time.
*There is no credit for any leads. If the lead has a bad number, no actual client, uninsurable, etc then that's just the way lead generation goes.

Since the override checks are what I'm interested in I monitor the calls and track which callers are doing better than others to make sure everything is going the way it should. The service I offer is letting my agents have an experienced, dedicated telemarketer on a predictive dialer with all the data they need for less than they can get it anywhere else. Not all of them even take advantage of it, but it's value I bring to the table to try to help attract the type of agents I want to work with.
can you and do you provide agent referrals of your service you provide.
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Old 09-08-2009, 12:04 AM   #9
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Originally Posted by jmhopkins40 View Post
can you and do you provide agent referrals of your service you provide.
I don't really understand your question, but feel free to e-mail me if you want more info.
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Old 09-08-2009, 02:56 AM   #10
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Originally Posted by MedicarePlanSolutions View Post
I don't really understand your question, but feel free to e-mail me if you want more info.
can you provide the names and tel #'s of a few agents that can confirm the success they have/had with your leads and overall quality
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Old 09-08-2009, 05:32 AM   #11
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Originally Posted by jmhopkins40 View Post
can you provide the names and tel #'s of a few agents that can confirm the success they have/had with your leads and overall quality
Even with names and phone numbers, it may not represent the normal average. Besides, it may be a false statement. My best guess is to try it for a week to know for sure.
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Old 09-08-2009, 11:32 AM   #12
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Originally Posted by jmhopkins40 View Post
can you provide the names and tel #'s of a few agents that can confirm the success they have/had with your leads and overall quality
Funny you should ask. No, I'm not going to provide you with the names and numbers of any of my agents, particularly because of your recent post:
Originally Posted by jmhopkins40 View Post
we have used a plan almost identical for years..the main diff is we bump the per apmt every (90) days $2 based on actual presentation persistency UP TO $12 PER APMT. Paying $12 per verified, personal exclusive lead/apmt ROCKS!!! With a 22% health contract or a 100% life contract with a 9 month advance is on average 1 sales commission + bonuses. The rest is all profit!!!! No overhead, no call center, no phones.

Suggest you pay approx $20 a year for magicjack and $10 for a phone from walmart so they can plug in to their computer and have unlimited minutes. NO EXCUSES!!

Run an add on Craig's list for FREE and your phone will ring off the hook!!!

We hold the first weeks paycheck!!!!!

The get paid more the better the communicate and develop a conversation with the client. Most of the time when the client calls in to verify, they remember the callers name and some of the conversation...you will never get this from contracting a telemarketing firm, nor the personal relationship to consistently succeed.

I provide this service, at no cost for my top weekly health producer hitting $30k weekly AP approved...approx 10 applications per week.

We don't pay telemarketers for trying hard and I don't pay this 1 agent for trying hard...RESULTS TALK!!
If you already having a working system, why would you want to recruit, I mean talk to my agents? I have no problem letting an prospective agent talk to one of the telemarketers before they pay for anything so they can know who's making the calls, but I don't give out the contact info for any of my agents.
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Old 09-08-2009, 11:50 AM   #13
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Way to recruit agents:

1) Listings on job sites like Monster and Yahoo
2) Agent email blasts (almost ineffective unless you have something very interesting to say)
3) Mailers - you can get agent addresses through almost any DOI
4) Live events - host a local training or recruiting session. Announce it by email blast or mailers
5) Craiglist ads - not very effective but free

What you're going to find is what every large agency already knows - it costs a lot of money to recruit.
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Old 09-08-2009, 11:56 AM   #14
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Let's not forget about Debit Balances. I recruit one agent a month ago and he stuck me with a $6,700 debit. That is from just one agent. IMO get stuck with Debit balances alot.

YOu have to recruit 10 agents just to get one that will write business.

It is not as easy as it looks to be an IMO.
- - - - - - - - - - - - - - - - - -
I put an ad in Broker World this month on page 40.

The trick is offer something that others don't and get your name out there.

Last edited by Markingriffin : 09-08-2009 at 02:44 PM. Reason: Posts merged
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Old 09-08-2009, 09:35 PM   #15
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Originally Posted by MedicarePlanSolutions View Post
Funny you should ask. No, I'm not going to provide you with the names and numbers of any of my agents, particularly because of your recent post:


If you already having a working system, why would you want to recruit, I mean talk to my agents? I have no problem letting an prospective agent talk to one of the telemarketers before they pay for anything so they can know who's making the calls, but I don't give out the contact info for any of my agents.

Good point...just very leary using any co. that refuses to replace any lead FOR ANY REASON...Even if u get a hamburger at McDonalds and it has a fly on it you get another hamburger.
- - - - - - - - - - - - - - - - - -
Originally Posted by MedicarePlanSolutions View Post
Funny you should ask. No, I'm not going to provide you with the names and numbers of any of my agents, particularly because of your recent post:


If you already having a working system, why would you want to recruit, I mean talk to my agents? I have no problem letting an prospective agent talk to one of the telemarketers before they pay for anything so they can know who's making the calls, but I don't give out the contact info for any of my agents.

If you are expanding...you must continue to recruit

Last edited by jmhopkins40 : 09-08-2009 at 09:37 PM. Reason: Posts merged
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Old 09-08-2009, 10:59 PM   #16
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Originally Posted by Markingriffin View Post
Let's not forget about Debit Balances. I recruit one agent a month ago and he stuck me with a $6,700 debit. That is from just one agent. IMO get stuck with Debit balances alot.

YOu have to recruit 10 agents just to get one that will write business.

It is not as easy as it looks to be an IMO.
- - - - - - - - - - - - - - - - - -
I put an ad in Broker World this month on page 40.

The trick is offer something that others don't and get your name out there.
How could that happened? Every policy he wrote canceled? Just one month. Unless it is deliberate crime, it should not happen that way.
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Old 09-08-2009, 11:28 PM   #17
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Originally Posted by jmhopkins40 View Post
Good point...just very leary using any co. that refuses to replace any lead FOR ANY REASON...Even if u get a hamburger at McDonalds and it has a fly on it you get another hamburger.
I appreciate you bringing this up. My company is in no way, shape or form like MacDonald's. To use your analogy, I'm the steakhouse in the part of town that doesn't even have a MacDonald's. I don't sell leads. I offer contracts to agents who have the option of using my telemarketers at cost for campaigns they're doing for products they've contracted with me on. If an agent wants to keep their contracts where they're at, but still wants to use my telemarketing services then I'll sell those services on a "calls made" basis, rather than per lead.
If an agent does a lead mailing and only gets a few cards back and those are junk, most of us wouldn't fault the printer or the postal service. Unless a mail truck exploded or the printer didn't send out the mail, odds are it was just the wrong area/bad piece/wrong demographic/etc, rather than go back to the company that did the mailing and demand a refund.
Again, I'm not in the business of selling leads. I'd much rather contract an agent at a street or slightly less than street contract and let them buy telemarketing time at cost and make my money on the overrides. For agents who either can't move their contracts or don't want to, I offer my lead services at a much higher price. If you go to www.affordablefinalexpenseleads.com and visit the "frequently asked questions" section it'll help explain how I do things a little better.
- - - - - - - - - - - - - - - - - -
Originally Posted by jmhopkins40 View Post
If you are expanding...you must continue to recruit
Are you suggesting that you'd be interested in being a part of my downline? From the post I quoted earlier it led me to believe that you already had a system and an agency that was working just fine for you and you would have had no motive to talk to my agents other than to try to get them to move their contracts, am I missing something?

Last edited by MedicarePlanSolutions : 09-08-2009 at 11:36 PM. Reason: Posts merged
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Old 09-09-2009, 08:51 AM   #18
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Originally Posted by pomfin View Post
How could that happened? Every policy he wrote canceled? Just one month. Unless it is deliberate crime, it should not happen that way.

It happens all the time. That is why companies pay money to Vector to see if someone is reporting an agent for a debit.

Any IMO would tell you that their number one problem is debit balances. Not matter what you do you will have some.

There are a lot of crooks out there.

IMO get the raw end of the stick a lot.
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Old 09-09-2009, 09:03 AM   #19
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Agents can scam with the best of them. Do a Google search to see agents being arrested for all sorts of activities.

Heard of an agent when I was at a conference; wrote a bunch of his friends, got the advances, had all his friends cancel.

Another agent got caught plugging his banking info on all of his deals telling his clients the first month was free. Of course, get the advance and cancel.
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Old 09-09-2009, 09:49 AM   #20
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Originally Posted by healthagent View Post
Agents can scam with the best of them. Do a Google search to see agents being arrested for all sorts of activities.

Heard of an agent when I was at a conference; wrote a bunch of his friends, got the advances, had all his friends cancel.

Another agent got caught plugging his banking info on all of his deals telling his clients the first month was free. Of course, get the advance and cancel.
So the advance is the one to blame. If I don't know the person, I would not help him for the advances. I have a few agents with bankruptcy issues and they are not advanced. One of my friends has bankruptcy issue and I have to sign the guarantee for him to get the advance. For new agents, it is better to get their sales through the office so you can review it. Also if we do the mail drop program, the agent is dealing with lead customers, not their friends. That will reduce the those agents sign up application for their friends and cancel it just to get the advances.
I felt the FE program would be a better situation compared with others. We know if the customers really need or not. The charge back should be within control. Is there any insurance we can purchase to protect the IMO from the agents debt balance?
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