Scroll down for a discussion on Annuity Marketing-Dean Cipriano within the Getting Started Selling Insurance.
Hello.
I am new selling insurance and am considering buying Cipriano's marketing system.
Has anyone had any experience with his system?
Thanks,
Fernando...
Hello.
I am new selling insurance and am considering buying Cipriano's marketing system.
Has anyone had any experience with his system?
Thanks,
Fernando
I bought his coarse 5 years ago when he was using the fax blast method.
After paying the $ 699 for the coarse he wanted $ 1,800 to fax 10,000
Faxes to small businesses. I found a company to do it for $ 700. Out of 10,000 faxes only 15 responses 10 of those ripped me a new one when I called them back the other 5 had medical problems.
He then contacted me wanting $ 1,800 to mail out 1,000 coconuts to business owners with some witty message referring to insurance on them.
He did refund my money for the coarse.
I dont think so either. It doesn't say he/she is new though. I see they were born the same year as me though.
DO we all agree that Dean is a rip off?
Well he did state it this way:
Hello.
I am new selling insurance and am considering buying Cipriano's marketing system.
Has anyone had any experience with his system?
Thanks,
Fernando
I guess the line "I'm new selling Insurance" brought me to think he is new to insurance?
Oh well, I do agree that Dean's course isn't worth the money.
So here is one idea that usually pays off if you can talk in front of groups. Go to any Church and offer to be a speaker to groups, usually they are constantly looking for speakers to entertain them and also they tend to feed well so you don't have to worry about going hungry!
Now find something to talk about, lets say something like Beneficiaries or Bene's. What you'll find is people that have had Insurance Policies for many years, 20, 30 years and never look at since they brought them. On more than one occassion I found life policies with Bene's that were no longer alive and if the owner died they would be the Bene and obviously this isn't how LI is suppose to work. Or other cases the designated beneficiary is no longer desirable for various of reasons but the owner never revisited the policy to make changes.
Of course when doing this you place yourself in a role of being a consultant/expert on Insurance Policies to these people and you should perform as someone with Fudiciary Responsiblities. So no you will not suggest that the LI Policy is no longer needed so why not cash it in and buy a EIA! This would obviously be deceptive at best. I would suggest being a real consultant and advise them only in matters that truly is in their best interest.
In one case the Beneficiary was dead and the client really had no one else he felt comfortable leaving the money too. So with more discussion he decided that the Church would be a good beneficiary to the policy, the policy had been paid up for some time. So after we switch Bene's and notified the Church Elders I was consider a real Professional (of course for obvious reasons), well it lead to more than several great referrals!
Now this is just one little example and not a total marketing plan but one that can work and has no real cost involved.
In the other thread there is a guy (towards the end of the thread) that used Dean's advertising and got a tremendous response, but ultimately ended up with little sales. He said the "free report" was too long and lacking in details. So, it seems the initial advertising is good for generating leads, but hardly a full-proof system. Nothing is ever as easy as a system seller describes it. You would have to do heavy follow-up of the leads to make it work, I would think.
And I know of a guy named Mitch that does similar stuff out in L.A. I saw him speak at a marketing conference and Mitch used the trash can and the bottle.
There is no question that these unusual pieces will get you nearly 100% opened rate, but they do cost a fortune to purchase and mail. They're probably the way to go for high-ticket items to individuals that may be hard to reach with a simple phone call, such as doctors, for example. So, they may have some application for insurance purposes, but it would be very situational.
I think the emotion selling method has a lot of good potential once you figure out what works. Just look at the mail you get each day and you will get a lot of good ideas of what a lot of good marketers are doig and whats working. I beleive you can get a lot better info from studing the mail each day at zero cost than purchasing Dean's System.
I think the emotion selling method has a lot of good potential once you figure out what works. Just look at the mail you get each day and you will get a lot of good ideas of what a lot of good marketers are doig and whats working. I beleive you can get a lot better info from studing the mail each day at zero cost than purchasing Dean's System.
There are other products that teach emotional, direct response copywriting. If someone is serious about learning it, I would recommend Dan Kennedy's copywriting seminar, which can be found on eBay for far less than on Kennedy's site and other licensees.
Selling annuities when the Treasury yield curve is inverted is very difficult. You're competing against bank CDs, and you'll lose. Did you know that the Treasury yield curve has been inverted for quite some time?
A yield curve inversion occurs when the 3mo rate is higher than the 10yr rate.
Typically, insurance companies make money on an annuity by investing long (several years). With an inverted yield curve, a company that invests long will make less money than investing short like a bank CD. Sales tend to dry up during this period because annuity rates are too low.
As of 6/14/2007 the yield curve is just starting to return to its normal shape of upward sloping. So it is possible that annuity sales might start picking up in the future. We'll have to wait and see.
Hello.
I am new selling insurance and am considering buying Cipriano's marketing system.
Has anyone had any experience with his system?
Thanks,
Fernando
I bought the system. I listened to the CDs first. Each was primarily an upsell into a more expensive product, their flagship being the $3700/month lead system. I flipped through the manual and the strategy didn't match my style of marketing. The ad copy looked like sensationalized tabloid advertising. It may or may not be effective, I just chose to not have be the image I want to portray.
I did send back the materials a couple of weeks ago. I'm waiting on my refund.
I can't get them to stop callin me or emailing me. HOw annoying is it to answer an unknown call and hear Dean's annoying ass voice in your ear. Pisses me off to hear him on my voicemail. "Hurry before it's too late, we only have 150 spots to fill and they are going fast. I wonder how many poeple waste the time to listen to him.
Annuity Marketing-Dean Cipriano
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