Annuity Marketing Question

insurehound · 11-17-2008, 06:06 PM

Has anyone tried mailing a one page marketing piece or a newsletter to exisiting clients promoting a specific annuity product with success?

There was another post I read that was along the same lines but I didn't see that anyone responded with an actual experience.

MikeLevy · 11-20-2008, 12:42 AM

Originally Posted by insurehound

Has anyone tried mailing a one page marketing piece or a newsletter to exisiting clients promoting a specific annuity product with success?

There was another post I read that was along the same lines but I didn't see that anyone responded with an actual experience.

If they are existing clients you are better off having a mini-seminar for them. For a lot less than the cost of a color mailer you can mail out a simple card or make some phone calls. Then get some coffee, bagels, donuts, etc. and give a presentation. Even if you only get 10 people to show up, I bet you sell at least one and gather some referrals. You can also expand the discussion to more products. If your office isn't big enough consider doing it at your church or synagogue. Sometimes you can get cheap banquet rooms at small hotels in the middle of the day.

Charpress · 11-20-2008, 10:31 AM

Yes I have, using the Allianz 12% simple interest FIA. The 12% hits them right between the eyes and gets the response "What's the catch?" that you can then follow up on.

insurehound · 11-25-2008, 10:15 AM

Charpress: Did you create your own marketing piece or did the insurance company provide it?

Charpress · 11-25-2008, 04:05 PM

Allianz has mailers, but I do my own. Most material provided by carriers is boring and wordy.

insurehound · 11-26-2008, 10:57 AM

I am trying for the first time, a mailer promoting the Fort Dearborn Classic Fortifier.

Charpress · 11-26-2008, 03:36 PM

Isn't that the one that pays 6.25% the first year on a five year product with a bailout in any of the remaining 4 years if the rate goes below 5.25%?

If so, it should be a good marketing piece for moving out of CDs.

padthaiforlunch · 11-26-2008, 03:59 PM

Fort Dearborn... Just took a look. They have some nice product. Might have to start using them.

insurehound · 11-27-2008, 11:51 AM

Yep, that's the one...padthaiforlunch, did you get the flyer?

Charpress · 11-27-2008, 01:01 PM

I've gotten emails from two different FMOs on the product. I'm not contracted with Fort Dearborn, but it seems like a good product to have in the toolbox.

padthaiforlunch · 11-27-2008, 03:16 PM

Originally Posted by insurehound

Yep, that's the one...padthaiforlunch, did you get the flyer?

Got it, thanks. I'll definitely contract with them.

Gotta say that their flyer doesn't strike me as great advertising. No headline, weak call to action. lol that anyone cares what the name of the product is.

Ding! obv. their market for this flyer is agents. From that pov, it's ok.

Hope you're working it before you mail it. ohh, look, new emoticons...

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Thanks again. Hope your mailing goes well.