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Marketing Annuities | Brokers Alliance


Scroll down for a discussion on Annuity Marketing within the Annuities Forum.

You might try to use some catch phrase that have to deal with Qualified accounts. Or There was a new headline in the Qualified accounts ...


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Old 12-28-2008, 12:32 AM   #21
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Re: Annuity marketing ?             Go to Top

You might try to use some catch phrase that have to deal with Qualified accounts.

Or

There was a new headline in the Qualified accounts area about skipping next year's RMDs, without triggering the 50 percent tax penalty that would normally apply.

The rationale behind the suspension is the following:


The RMD is figured on the value of the IRA at the end of the previous year. Since 2008's stock market returns have been nothing but miserable, IRA values have shriveled.
Therefore, congress couldn't ignore that fact that it would not be in the retirees best interest to be force to take money out of IRA account while it is losing value.



Not sure if that will drive clients through the door, but it is great information for your newsletter.


I also have some qualifed money catch phrases as well if you are interested.
- - - - - - - - - - - - - - - - - -
I have worked with BHC and Insurmark.

I am now with The Milner Group
Real Good Systems and Mentors

Let me know if you want more information
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Last edited by cloisbarton : 12-28-2008 at 12:35 AM. Reason: Posts merged
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Old 12-28-2008, 04:06 PM   #22
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[quote=patch36;104304].

I make my living selling Annuities. I have the licenses to sell Investment Products. I have chose not to for the last 5 years. I stay low key about FIA's because the Financial Guru's hate them, mostly because they don't understand them and they don't provide an income stream or add to their AUM, but that is another subject.


Patch, what does AUM mean?
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Old 12-29-2008, 02:57 AM   #23
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Originally Posted by cloisbarton View Post
You might try to use some catch phrase that have to deal with Qualified accounts.


I also have some qualifed money catch phrases as well if you are interested.

Will you share with the forum, or should I PM you?


Arnguy: AUM = assets under management
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Old 12-29-2008, 11:13 AM   #24
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Since we are in the business, I'm sure all of us are aware that Congress removed the minimum distribution requirement entirely for 2009. We probably make the assumption that our clients are up to speed on this as well. The fact is, they probably are not.

If you are the first to make your clients aware of this, it will demonstrate: 1) your concern for them, and 2) your expertise as an advisor and someone who keeps up with changes.

It is certainly a very good reason to make appointments. Even those who have "heard" of the change would still appreciate a full explanation.
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Old 12-29-2008, 06:19 PM   #25
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Below are some phrases you can use in your news letter, and some other ideas that might help. Often times it is hard to type the full scope of what you are trying to convey, but I hope at least one of the things listed below helps you.

I have several other concepts that might assist you in prospecting, but let's save those for another post.

Just a suggestion:

Maybe have a section in your newsletter that stresses the importance of a financial check up with the recent downturn in our economy. You can write some brief summary of different stats and issues that have developed since this has taken place. And make note that the reason for a complete financial check up is make sure that all aspect of your financial situation are working as they should and to prevent any issues that might arise from our week economy. Encourage them to give you a call to set up a meeting, but also let them know you will be contacting them as well. In addition, mention that this financial check up is free to anyone they know of that might needs this service.
Inform your clients that here are a few questions that are going to be answered at this meeting. (you could use the pharse below to generate interest)


Here are some phrases.

1. Verify that your retirement income will not be effected by the recent economic downturn, potentially increase your retirement income, and potentially decrease your taxes.
2. Learn how to get Long Term care protection without paying any annual premiums.
3. Learn how you can avoid taking your required minimum (RMD) distribution even if you are older 70 1/2.
4. Review recent laws that have been passed that effect your RMD for 2009.
5. Discuss how to turn your existing IRA account into a tax-free account.
6. Learn a little known IRS rule that allows you recieve up to 85% tax-free income for a decade without depleting your nest egg.
7. Discover and learn if you qualify to take a RMD up to $100,000 from your IRA and not pay taxes.

You do not have to use the financial check up idea you could just use some of these points.

I also have a good article that you could include about how your clients can benefit from the following:

TIPRA LAW

And

An article that adresses this concern and a solution..... "Six out of 10 people polled said they believe it is at least somewhat likely that the U.S. economy will enter a recession next year. Slightly more — 64 percent — said they worried about a major unexpected medical expense, and 55 percent worried that the value of their stocks and retirement investments would drop. "

Lastly, I have a great article that you might could paraphrase on "Lifetime Income For Women".

Hope something this helps.
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Old 12-29-2008, 06:30 PM   #26
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Very nice Jason. I look forward to reading more of your posts. Will you become the markingriffin of the annuity forum?
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Old 12-31-2008, 05:11 PM   #27
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Originally Posted by padthaiforlunch View Post
Will you become the markingriffin of the annuity forum?

Thank You! It's nice to be appreciated.
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Old 12-31-2008, 05:26 PM   #28
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Mark you are appreciated.
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Old 12-31-2008, 10:03 PM   #29
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I agree! Thanks for all the help!
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Old 12-31-2008, 10:08 PM   #30
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Thank You Guys! It's nice to be appreciated.
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Old 12-31-2008, 10:17 PM   #31
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And from this newby Mark, I agree, greatly appreciated, trying to absorb everything from all....

Will be taking my Ga test next tuesday....hope to be able to talk to you after that and maybe drive up and see ya at the office.
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Old 12-31-2008, 10:28 PM   #32
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Originally Posted by mawk01 View Post
And from this newby Mark, I agree, greatly appreciated, trying to absorb everything from all....

Will be taking my Ga test next tuesday....hope to be able to talk to you after that and maybe drive up and see ya at the office.

You will do fine on your test. Yes, come by and hang out with me. I will make some time to show you the ropes and teach you enough to be dangerous.
------------------------------------
Mark Rosenthal aka markingriffin
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markcrosenthal@aol.com www.realfastservice.com
Please visit mywebsite to learn more about me.
Email me for my Free Prospecting MP3 Tapes.
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Old 01-01-2009, 08:01 AM   #33
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Good stuff Jason.

Mark's insurance knowledge is off the charts! Thanks for your time the other day Mark and hope to chat again soon.
------------------------------------
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Old 01-01-2009, 10:34 AM   #34
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Originally Posted by KConway View Post
Mark's insurance knowledge is off the charts! Thanks for your time the other day Mark and hope to chat again soon.

Thanks!! Call me anytime you need me.
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Old 05-30-2009, 04:27 AM   #35
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Originally Posted by SmartMoney View Post
Curious, What are some of the newer verisions of those products you are using that let the benes keep the income bucket on death? Aviva?
- - - - - - - - - - - - - - - - - -



I would agree with Kleins recommendation. That is a program that works:

www.bookletprospecting.com
Hey Smart

What is your experience with booklet prospecting?
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Old 06-04-2009, 07:21 PM   #36
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To go back to the original post/question I would say the advertised rate thing may catch a few peoples eyes but more likely it will scare them away and cause them to hold a negative opinion of you and your business because it is much higher than what they have seen in other places. My experience has been ads that show too high of a rate cause more damage than good.

It is better to put a more reasonable yet still attractive rate and focus on the benefits of then annuity and or the services that you provide in a concise manner.
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Old 06-06-2009, 10:09 AM   #37
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Know that we're done patting each other on the back about how great we are Will some one answer the booklet question,I've heven't had much luck with that idea myself,spent alot on postage and mailing butnever got much from it!!
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Old 06-06-2009, 10:57 AM   #38
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Another question or phrase I ask a prospects is:

What is the number one concern people have in retirement besides their health? They usually say money and I say that's right, running out of income isn't it? Then I say how does income for life sound to you?

Then I show them an annuity with a rider that provides income for life. We put the riders on just about every annuity now as it also carries the LTC provision. We are even going to start them on the fixed annuities not just the equity indexed.


Another thing I do is put every client into one particular annuity that has a five year surrender, even if they only deposit $50.00 one time. After 5 years any additional monies receive a bonus and are completely liquid. I move money into that account set up years back. About 30 days later I pull the money and put it into another product with income for life benefits.

The client gets 2 bonuses and I get 2 commissions.
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Old 06-07-2009, 08:16 AM   #39
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OB1,
How about sharing the details ? (what company,What product)
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