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Discussion on Anthem Blue Cross of California - 30% rate increase within the General Insurance Agent Discussions, part of the Insurance Agents and Brokers Forum category.
The good news and the bad news is the new technology. It's insanely expensive to design and implement.
Now, for ... |
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Views: 1660 - Replies: 47
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03-15-2008, 11:50 AM
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#21
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Guru
Join Date: Sep 2006
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Re: Anthem Blue Cross of California - 30% rate increase
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The good news and the bad news is the new technology. It's insanely expensive to design and implement.
Now, for example, there's laser surgery. Obviously fantastic for both the doctor and patient but someone has to pay for that new technology.
One day this will be like Star Trek and we'll just "scan" someone, then stick some device on 'em and boom - cured.
But you weigh that against what it costs. People can bitch about the cost of medication but it can take the pharmaceutical company years of research and trials to find one new medication. Someone has to pay for it.
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03-15-2008, 12:15 PM
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#23
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Guru
Join Date: Sep 2006
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Re: Anthem Blue Cross of California - 30% rate increase
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Well we need tort reform badly - but that's another topic.
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03-18-2008, 11:06 PM
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#26
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Super Genius
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Re: Anthem Blue Cross of California - 30% rate increase
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Quote:
Originally Posted by Dave020
Lumenos price points were experimental in California. New product in this market, untested actuarial exposure. This is not an 18-month old product, Lumenos has been around like 40 years, just not available in CA until Anthem merger.
.....That is exactly why Lumenos has introducted the non-maternity product line. Reduces cost by elimination of the maternity benefit (actuarily determined to price for 100% utilization) and adds in coinsurance component (70/30) to buffer premium cost.
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Met with the local BX rep, who basically confirmed what Dave020 says. The rep said that the the Lumenos was a product previously offered only to large groups (trying to remember if he said group size was 500+) and their utiliization was relatively low. When Lumenos was introduced to California (thought he said April 2007), it was offered to small groups, but their pricing was similar to large groups. The small groups in California immediately realized how great this benefit-rich plan was and utilized the heck out of it. The rep said the physicals and blood tests and mammograms etc. ran up the costs, yet those costs were covered by BX, not the client. Now that BX has experienced the claims, they're adjusting their pricing accordingly. Basically, he said the actuaries blew it at the start and should have priced it higher initially.
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03-19-2008, 01:43 AM
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#27
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Guru
Join Date: Jan 2007
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Re: Anthem Blue Cross of California - 30% rate increase
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Quote:
Originally Posted by OneMorePolicy
Met with the local BX rep, who basically confirmed what Dave020 says. The rep said that the the Lumenos was a product previously offered only to large groups (trying to remember if he said group size was 500+) and their utiliization was relatively low. When Lumenos was introduced to California (thought he said April 2007), it was offered to small groups, but their pricing was similar to large groups. The small groups in California immediately realized how great this benefit-rich plan was and utilized the heck out of it. The rep said the physicals and blood tests and mammograms etc. ran up the costs, yet those costs were covered by BX, not the client. Now that BX has experienced the claims, they're adjusting their pricing accordingly. Basically, he said the actuaries blew it at the start and should have priced it higher initially.
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It makes sense. The January 2008 rate reduction was not across the board, it applied to all "non-Lumenos" plans. So, it would appear that even in January with the rate down, BCC knew that Lumenos for small group was underpriced.
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03-19-2008, 11:28 AM
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#28
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Super Genius
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Re: Anthem Blue Cross of California - 30% rate increase
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Wondering why Lumenos utilization would be lower for a large group versus a small group? Could it be that the small group users includes the owner and their dependents, and are thus more "aware" of the "free" benefits provided since they're paying for the premiums, versus an employee of a large corporation who may not read their policy carefully since its probably employer-paid and go into the doctor only when they're sick?
Last edited by OneMorePolicy : 03-19-2008 at 11:29 AM.
Reason: buffing
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03-19-2008, 12:14 PM
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#30
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Super Genius
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Re: Anthem Blue Cross of California - 30% rate increase
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Quote:
Originally Posted by Mr. Bill
It could also be as simple as people who have not had prior coverage and all of a sudden get insurance start using the plan. Most of us who have had coverage all our lives aren't racing to the doctor's office to get services? Me no know.
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Wouldn't that scenario apply to a large group also? An uninsured could become employed by either a large group or small group, and then start camping out at the doctor's office? I'm reaching too.
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03-19-2008, 04:11 PM
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#31
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Guru
Join Date: Jan 2007
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Re: Anthem Blue Cross of California - 30% rate increase
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An interesting item related to this...
The HSA Non Maternity Lumenos plans on the Plan Finder on Agent Connect sites (and BCC site) will in most cases show something like the following:
HSA NM 1500 $212
HSA NM 3000 $172
HSA NM 3500 $155
HSA NM 5000 $194
Now you have to ask yourself (believe me, people comparing online will ask you) why the HSA NM 5000 plan, with highest deductible and duplicate benefits costs more than the 3000 or 3500? It's counter-intuitive.
Apparently, the previous pricing drove large numbers of people into the 5000 plan and, because of heavier than predicted utilization of preventative benefits in that plan, it had to be re-priced to reduce the attractiveness of the plan.
And just when you think you understand health insurance.... 
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03-19-2008, 04:12 PM
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#32
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Guru
Join Date: Jan 2007
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Re: Anthem Blue Cross of California - 30% rate increase
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I should specify this is the individual & family plan portfolio, not the group portfolio.
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03-19-2008, 06:20 PM
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#33
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Super Genius
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Re: Anthem Blue Cross of California - 30% rate increase
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To cover all bases, BC might as well start offering a 5000A, 5000B, 5000C, 5000D .......till infinity, 5000Family of Plans. First plan would cost say $5 monthly premium, then next plan $6, then $7, ..... till infinity. If a plan get utilized too much, close off new enrollments. That way we can stay one step ahead of the clients.
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03-20-2008, 03:02 PM
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#34
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Super Genius
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Re: Anthem Blue Cross of California - 30% rate increase
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Quote:
Originally Posted by Dave020
An interesting item related to this...
The HSA Non Maternity Lumenos plans on the Plan Finder on Agent Connect sites (and BCC site) will in most cases show something like the following:
HSA NM 1500 $212
HSA NM 3000 $172
HSA NM 3500 $155
HSA NM 5000 $194
Now you have to ask yourself (believe me, people comparing online will ask you) why the HSA NM 5000 plan, with highest deductible and duplicate benefits costs more than the 3000 or 3500? It's counter-intuitive.
Apparently, the previous pricing drove large numbers of people into the 5000 plan and, because of heavier than predicted utilization of preventative benefits in that plan, it had to be re-priced to reduce the attractiveness of the plan.
And just when you think you understand health insurance.... 
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I view this new pricing as a major credibility-killer for a new agent like me. Trying to establish myself as "knowledgeable and reasonable" to a client but now having to explain that choosing a higher deductible doesn't mean lower premium. Well, guess I'll need proper training to adjust to these changing times.......
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03-20-2008, 03:32 PM
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#35
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Guru
Join Date: Jan 2007
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Re: Anthem Blue Cross of California - 30% rate increase
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As Fitzy says on youtube "boy this humble pie sure tastes like sh**"
I was givinig the Plan Finder a good going over yesterday to see about some bugs I found and here is one thing that blew right by me......
When you quote NM HSA, the 3500 in that quote from the drop down box is NOT Lumenos, it is that old PPO 3500 plan. When you go back and do rates again without using that plan, they line up pretty well as would be expected. It's the pricing on the 3500 that skews the numbers.
Now, I asked that they either move that plan (it is the danged default option on the list!!) or at least put something on there that says it is a non-Lumenos plan. We'll see if it ever gets changed.
So, basically right now if you send a prospect to the PF to run comparison and quote, the first plan they see is not the Lumenos, so they are gonna call/e-mail and ask both about the odd pricing and why does it say on the default option that preventative care is after deductible when you told me it was before deductible. Ugh!
Also, and this eats my shorts, when they brought in whatever "agents" were involved in the design (I know I wasn't invited), these rocket scientists decided that it would "simplify" the process to eliminate the Lumenos brand name from the Plan Finder.
So, not only do your prospects not know which plans are the Lumenos plans, but they might be looking at the default option that comes up which is, for some strange reason, a non-Lumenos plan without the great preventative care benefit that freaking sell the Lumenos plans.
Of course, those same rocket scientists didn't see a problem keeping the SmartSense name on that portfolio. Wonder why since there are more letters in that than Lumenos.

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03-20-2008, 05:47 PM
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#36
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Super Genius
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Re: Anthem Blue Cross of California - 30% rate increase
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Quote:
Originally Posted by Dave020
So, basically right now if you send a prospect to the PF to run comparison and quote, the first plan they see is not the Lumenos, so they are gonna call/e-mail and ask both about the odd pricing and why does it say on the default option that preventative care is after deductible when you told me it was before deductible. Ugh!
Also, and this eats my shorts, when they brought in whatever "agents" were involved in the design (I know I wasn't invited), these rocket scientists decided that it would "simplify" the process to eliminate the Lumenos brand name from the Plan Finder.
So, not only do your prospects not know which plans are the Lumenos plans, but they might be looking at the default option that comes up which is, for some strange reason, | | | | | | | | | | | |