OBJECTION:
"Just send me a quote"
SALESPRO
"I can send you a quote...but you won't understand it. If you are serious about your health...we can sit down can go over the coverage that suits your needs. I'll be in your area on Tues afternoon...and Friday Mourning" which is best?
I am not a salespro, or trainer, but here is my take.
you won't understand it
That is confrontational. Soften it up a bit. Perhaps something like this.
How many plans would you like to see? I can illustrate over 3,000 plans just from the top 5 carriers. Most people would rather go through a root canal without anesthesia vs. looking at insurance plans.
I can probably help you find the right plan in 10 minutes or less, or you can spend weeks looking at plans and still be uncertain you picked the right plan.
OBJECTION:
"I'm busy this week....send me a email"
SALESPRO
"I understand...listen Mr.Jones...the truth is...we are all busy. I suggest we meet for 15 mins...go over a few plans. I wouldn't waste my time with you if i didn't think i had something that you would like. I'll be in your area on Tues afternoon...and Friday Mourning" which is best?
I wouldn't waste my time with you
Good chance this is all the prospect hears and completely misses the last half of your comment.
BEFORE you set the appointment, there are some ground rules.
You need enough information from your prospect to have a detailed proposal. Just stopping by with your laptop and brochures is a waste of your time and his.
Be like a laser. Tell your prospect you need enough information so that you can give him a good overview rather than overwhelming him with 3,000 plans.
The first time I walked into Home Depot I was overwhelmed. I am not much of a handy man, but I do know which end of the hammer is useful.
Home Depot must have had 100 hammers.
I needed someone to not only point me in the right direction, but explain why one hammer was better than another for the particular work I was doing.
Before Home Depot I owned 1 hammer. Now I have at least half a dozen, each designed for a particular job.
Health insurance is the same way. eHealth is like Home Depot with over 100 plans. Which one is right for your client?
They have no idea, and neither do you until you establish rapport.
Try this . . .
I understand you are busy, and I would never want to waste your time sending out proposals that do not meet your need or budget. Let me ask a few questions, so I know exactly what to bring, and I can answer your questions on the spot.
I'll be in your area on Tues afternoon...and Friday Mourning" which is best?
This approach was taught years ago and was never, in my opinion, effective. It conveys the thought that you have lots of free time to wander around in their area.
You need to create an atmosphere that you are busy, your time is valuable and your services are in great demand.
A doctor would never tell you to stop by his office when you are in the area and he will see you.
An attorney would never tell you to pop in any time to discuss your murder indictment.
Why should you be any different?
Be firm. Let them know you have a window open and you will do your best to fit them in.
Better yet. Suggest they come to you.
I can't recall the last time I went to a client's home or business. I will sometimes meet them half way, in a coffee shop or (like the other day) in a Waffle House.
There is something to be said for a prospect who is willing to meet you half way.