Research on Auto Leads

clembo

New Member
7
Good afternoon, everybody.

I'm doing a bit of research lead metrics infographic. Essentially to show agents what they might be able to expect in terms of cost and return on various types of leads (you may have seen my posts in a few other threads, forgive the multitude of posting but since I'm looking into different market leads I wanted to get this in front of the people focusing on those markets)

I know it can vary. I'm just gathering some anecdotal ballparks for an average.

If you feel more comfortable, you can always send me a message with the info.

I'm looking for your average or estimated
  1. Cost per lead
  2. Cost per acquisition
  3. Closing ratio

    for auto insurance leads.

    Any help you can offer would be great.

    Thanks!
    Christina
 
There are significantly more factors involved then what you are looking at here. Why don't you provide some context, such as even what type of leads you are talking about and it might help with some meaningful answers.

Also, what is the goal of this research? Agents pretty much know this stuff already.

Dan
 
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