There are a lot of factors in choosing a comparative rater
The first thing that will matter when choosing a comparative rater is knowing what you write. Do you write a lot of non-standard auto, more preferred auto with home or do you often sell motorcycle policies? Maybe all three?
Next, you need to know who you write. This is often the largest factor in choosing a comparative rater. If the system does not include your most often written carriers, it will not bring you much value. However, do not get hung up on the fact it might be missing one carrier that you do not regularly write much business. Often carriers will jump on a rater based upon your input of what systems are right for you. (Remember, you the agent, is the king of the room when it comes to making things happen with your carriers and vendors.)
Third, does it integrate with your agency management system? Does it give you a choice in which management system you choose? Or does a vendor's system lock you into their agency management ecosystem? You should choose a rater that can integration with the agency management system
Finally, features. You need a comparative rater that does more than just rating. Does it help you automate the lifecycle of your clients within your agency? Does it help convert them through the use of email marketing? Does it provide you reports to not only tell you who and what you wrote but how well each producer and carrier is performing?
These are just a few things you should be looking at when vetting a comparative rater. As you probably surmised ITC has been offering comparative rating to insurance agents since 1985. If you have any questions please feel free to reach out to us (800) 383-3482 or learn more at https://www.getitc.com/