My web guy tells me that the best place for the blog itself is on your own website. Take a look at my California site and see what you think.
Rick
Rick,
My main concern about blogging on my site is the content. I plan on talking about the agent side of things(i.e. leads, commissions, cold calling etc.) as compared to consumer info. I don't think a client will want to read that I just made $xxxx off the policy I just sold them. What's your opinion of this?
My main concern about blogging on my site is the content. I plan on talking about the agent side of things(i.e. leads, commissions, cold calling etc.) as compared to consumer info. I don't think a client will want to read that I just made off the policy I just sold them. What's your opinion of this?
Lou
If you are trying to recruit agents, then why do you care what a client thinks?
If you are trying to gain clients, why would you blog about leads, etc?
If you are trying to recruit agents, then why do you care what a client thinks?
If you are trying to gain clients, why would you blog about leads, etc?
Rick
No recruiting here that's for sure This is more or less a blog to motivate myself and perhaps share the ups and downs of this business with newbies like myself
No recruiting here that's for sure This is more or less a blog to motivate myself and perhaps share the ups and downs of this business with newbies like myself
Lou
I'm no expert on internet marketing, but I think I'd rather put the effort into driving prospects to my site by using the blog. You don't need to post motivational "speeches." You can post all the motivation you want right here on this forum.
Again, only my opinion. Generating new sales is the best motivation I can think of.
A few people recommended WordPress. I set up my piece of sh*t blog a few months ago. I don't know what I'm doing and very few people visit. But I'm learning.
If you care to see a poor excuse for a blog...click on the link. You'll regret it.
I like you blog, it is interesting. And all of this from Bob's basement??
The BMI article was very interesting. I've often wondered, how does BMI work with weighlifters/bodybuilders and is it an accurate measure or risk for muscle vs fat??
A guy who benches 320 10 times may have a BMI of 31, is he a risk for health insurance??
A few people recommended WordPress. I set up my piece of sh*t blog a few months ago. I don't know what I'm doing and very few people visit. But I'm learning.
If you care to see a poor excuse for a blog...click on the link. You'll regret it.
wow...shocked to find that clients should move on unless their agent has 10 years of experience.
My license was issued 8/19/79. This means I now have about 29 years in this business (15 or so actually active).
So I've decided that unless an agent has 25 or more years with a license, he/she should not be allowed to contract with any carrier. I think I'll write a blog about that.
It takes that many years to know the difference between a good company (the fewer letters the better like UA) and company trying to charge you more for things you don't need, like comprehensive benefits.
I think this will effectively eliminate 99% of the competition in California. Today, California. Tomorrow, maybe Montana.
I don't think a client will want to read that I just made off the policy I just sold them. What's your opinion of this?
As others have said, if you are blogging to inform (attract?) clients, such information will be a turn off.
When clients (and potential clients) go to blogs they are looking for information that will help them. While certainly not the "gold standard", a blog co-authored by Hank Stern and myself is just one example of an information oriented blog.
Wordpress is really nice, I also set up a blog on blogger.com At blogger they let you put google ads on your blog which can be another stream of income. Lot's of people don't like to use ads on their blog, the whole reason I made the blog was to drive traffic to my website so I can get quotes and make sales. What I'm saying is the whole reason for my blog is to make money, if I can make more money from different sources with the exact same amount of work than why not. I do agree that it makes the blog look a little less professional but people are still visiting and subscribing to my feed so I am happy with it.
If you don't like either of those companies just google free blogs and you will get about 40 different sites. Good Luck
You can also place ads within a Wordpress blog, however if you've created a blog to promote yourself as a professional, having it covered with ads might diminish the impression the blog would otherwise create.
Wordpress is the blogging platform of choice. Even though Google owns Blogger, they seem to give greater weight to Wordpress; which is generally agreed up to be more search engine friendly.
That to me gives Wordpress the edge.
Wordpress is more difficult to set up than blogger, which is a complete no-brainer, but with the proper tweaking, a WP blog is a search engine magnet.