Originally Posted by newatins
I need to start making some real money again and would like to enjoy what I am doing...I am nervous.
Being nervous is good and bad. It's good because it gets you off your butt and empowers you to take chances and risks. It's bad because it can lead to making some bad decisions.
The only way I know of to make consistent money is to market health insurance with a cross-sell of term life as soon as the health is approved. Some agents are doing well selling an accident or crit-ill plan with
HSA plans but I've not tried that strategy yet.
I'm working a plan to move way from health and just do WL/UL life,
LTC (maybe), DI and fixed annuities... but it is going slower than I anticipated... due to the dislocation in the general financial markets. Thus health and term-life are paying the bills.
That said, unlike most of the agents here, my production is down 20% (at least... probably more!) in the past 60 to 90 days. Part of the reason is that I've lost a ton of cases to tightened health UW causing a re-app with another carrier.
For HCL with HBP cases I'm having them make app to two carriers at the same time... or just go straight to a small group plan (I market exclusively to small businesses.)
And trying to get people to talk about life or DI is harder than root canal these days... at least in my area (Sacramento.) We're the foreclosure capital of the country (or close to it) and our jobless rate is one of the highest in the nation. We also have a huge state government workforce... who have full benefit plans and have less use for what I can provide than those in the private sector.
My advice is to get contracted with the Blues, Aetna, and HealthNet/Farm Bureau, learn the products (I sell
HSA plans 90% of the time) and start cold-calling from the phone book or a business list.
* * *
"This is [name] from [your-company INSURANCE] . I'm making a sales call to you. (1 second pause) Do you have a minute to talk?"
90% of the time you will hear "Uh..what's this about."
"We specialize in life insurance and health insurance for small businesses, their owners and their employees. Do you folks have a group plan... or individual plans... are you paying too much for it?"
If they engage you have a prospect...
If they don't...
"We're not interested."
"Ok, just one question. Who is your health insurance with?"
No matter what they respond... "Their rates have gone up recently. I wonder. Have you thought about getting competitive bids... maybe move to
HSA plans?"
Either you get "What's an
HSA plan" ... and you have a prospect... or
"We already have a broker."
"OK, but would you let me send you a quick email to introduce myself along with a free report on saving money on health coverage that you might find useful. You never know when things change. What is the address?"
"One last thing... [either] what does your business do [or] how is business for you folks these days? "(I often call on XYZ Services... or wholesalers or retail stores...and have no idea what they do... or I call on lawyers or doctors, therapists, CPAs, or other "professionals"... and I try to remember them as small-biz owners who have P&L just like I do.)
I also know that if I can send biz to them... they will send biz to me. As
Milo Minderbinder said "It's the syndicate... and everyone has a share." (See how much you can learn from this board?)
* * *
Do this for 4 hours a day (2 before lunch and 2 after) and you will do fine.
Maybe there is a better way or there is some "magic" out there... but this works for me.
However, compared to guys like Dave F. and Rick and Ramiz, and Winter, and Mr. Bill, and STI and Frank and John P., and Sam... and just about all the other "regulars" on this board... I'm a newbie... so the value of the above is about worth what it cost you to read it.
You are well-advised to read this board and find out how these guys sell and take from them those methods that you will be comfortable with. Listening to me is probably (make that definitely) NOT the smartest thing you could do!
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