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Trying different scripts and thought this one was the best, but didnt have much luck with it today. Maybe just a bad day or bad ...


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Old 06-26-2007, 04:18 PM   #1
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Trying different scripts and thought this one was the best, but didnt have much luck with it today. Maybe just a bad day or bad script?

[COLOR=red]Hi Mr./Mrs. ___________, My name is Chris Hoddy, I’m the owner of First American Insurance Group. I specialize in working with health insurance benefits for small businesses and individuals. [/COLOR]
[COLOR=red][/COLOR]
[COLOR=red]The reason for my call today is to see what you where currently doing in regards to your health insurance plan and to see if you would be interested in looking at some options to try and lower your premiums?[/COLOR]
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Old 06-26-2007, 05:07 PM   #2
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I like it but I'm more into statements:

"The reason for my call today is because several carriers have new health insurance plans on the market and we're saving most of our clients over 30%. Do you have a group or individual plan?"

I'd stay away from asking "yes/no" questions. The answer will most often be no.

"Would you be interested?" No.

Or

"We sending out information on the plans and rates. I can mail, fax or email it you. Which would you prefer?"

About 70% of my clients didn't know they were interested. Lol. But I just did an app today where they were paying over $600 and I got them to $320 on Golden Rule. Were they happy? Sure, but when I called she wasn't displaying much concern over the $600. She just had no idea she could cut her rate in half.
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Last edited by healthagent : 06-26-2007 at 06:22 PM.
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Old 06-26-2007, 06:01 PM   #3
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Originally Posted by Golddoor View Post
Trying different scripts and thought this one was the best, but didnt have much luck with it today. Maybe just a bad day or bad script?

[COLOR=red]Hi Mr./Mrs. ___________, My name is Chris Hoddy, I’m the owner of First American Insurance Group. I specialize in working with health insurance benefits for small businesses and individuals. [/COLOR]

[COLOR=red]The reason for my call today is to see what you where currently doing in regards to your health insurance plan and to see if you would be interested in looking at some options to try and lower your premiums?[/COLOR]
Follow John's suggestions and the following.

1) Take out working and substitute w/ selling or offering.
2) Delete the second paragraph and use John's recommendations. Business owners are interested in saving money and making money!
------------------------------------
[COLOR=#000066]"Tell me and I will forget. Show me and I will remember. Involve me and I will understand." Confucius

[/COLOR]
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Old 06-26-2007, 06:05 PM   #4
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Originally Posted by john_petrowski View Post
I like it but I'm more into statements:

"The reason for my call today is because several carriers have new health insurance plans on the market and we're saving most of our clients over 30%. Do you have a group or individual plan?"

I'd stay away from asking "yes/no" questions. The answer will most often be no.

"Would you be interested?" No.

Or

"We sending out information on the plans and rates. I can mail, fax or email it you. Which would you prefer?"

About 70% of my clients didn't know they were interested. Lol. But I just did an app today where they were paying over $600 and I got them to $320 on Golden Rule. Where they happy? Sure, but when I called she wasn't displaying much concern over the $600. She just had no idea she could cut her rate in half.
John,

Makes sense. Maybe I will switch it up tomorrow and see what happens. I'm guessing though that I will need to pre qualify more so I'm not just doing a bunch of quotes for people who really aren't interested?

Chris
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Old 06-26-2007, 06:30 PM   #5
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No one cares about anything unless you're talking about saving them a significant amount of money. If I can't save my client at least 30% there's little to no interest. I save my average client over 50%. My whole pitch is for people with current insurance. Going after the uninsured is generally a waste of time and a horrible book of business.

Geico doesn't advertise that they'll send you information. They say 15 minutes could save you 15%.
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Old 06-26-2007, 06:33 PM   #6
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Originally Posted by Golddoor View Post
John,

Makes sense. Maybe I will switch it up tomorrow and see what happens. I'm guessing though that I will need to pre qualify more so I'm not just doing a bunch of quotes for people who really aren't interested?

Chris
Savvy intelligent people aren't supposed to convey high interest. They don't know you yet. People who convey very high interest initially from a frick'n cold-call are normally time-wasters.

It takes me weeks to land a deal. A letter goes out first which establishes I'm legitimate. After that I call back and warm them up more, get some info out of them, then I send the info - rates and plan details. Then I call back again and by this time they know I'm for real and will actually talk with me. Until that point they are generally stoic.
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Old 06-26-2007, 07:14 PM   #7
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Great stuff John. I'm going to use some of those ideas tomorrow. People want to save money or increase benefits, show them how you can help them do this and you will never be without prospects. Create doubt that their coverage is the best bang for the buck.
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Old 06-26-2007, 07:16 PM   #8
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BTW, I often bet prospects that if I can't save them at least 30% on their rates I will give them a gift certificate to Ruth's Chris for $200. I have NEVER had to buy a certificate.
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Old 06-26-2007, 08:12 PM   #9
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[COLOR=red]Hi Mr./Mrs. ___________, My name is Chris Hoddy, I’m the owner of First American Insurance Group. I specialize in working with health insurance benefits for small businesses and individuals. [/COLOR]

[COLOR=red]The reason for my call today is to see what you where currently doing in regards to your health insurance plan and to see if you would be interested in looking at some options to try and lower your premiums?[/COLOR]
Keep it short.

Keep it direct.

Get to the punch line.

You have 15 seconds (if you are lucky) to grab their attention.

Cut out the clutter. You don't need a lot of extra words.

They don't care if you are the owner or the busboy. They don't know who you are or who First American is. Further, they don't care.

Identify yourself, state your purpose, ask for a commitment (yes or no response). If you can accomplish this in 15 seconds you have a chance of succeeding.

Hi ________ this is Chris. I am surveying business owners in your area who want to save 30% or more on their health insurance.

Would you be willing to take two minutes to find out how much you can save?

This accomplishes the same thing in 39 words that took you 67 words to say.

Which one has a better chance of grabbing the prospect quicker?
Order this book. Read it and put it to use. You will be amazed at how it improves your results.
[COLOR=red][/COLOR]
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Old 06-26-2007, 10:17 PM   #10
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Here's a challenge to help you. I want everyone to give the following information:

Who you are
What the purpose of your call is, and
Why I should listen to you

In 50 words or less.

Don't use words you'll stumble over or slur. Don't use phrases that will make you lose air, and go short on breath. Don't sound like a telemarketer.

(I'm going to work on it this evening and tomorrow, and give my two cents worth)

Hopefully, when this is over, and everyone has submitted their script, you can take the best of what works, and make it your own (I know I will)
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Old 06-26-2007, 10:21 PM   #11
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Great idea...
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Old 06-26-2007, 10:53 PM   #12
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Originally Posted by Bob_The_Insurance_Guy View Post
Here's a challenge to help you. I want everyone to give the following information:

Who you are
What the purpose of your call is, and
Why I should listen to you

In 50 words or less.

Don't use words you'll stumble over or slur. Don't use phrases that will make you lose air, and go short on breath. Don't sound like a telemarketer.

(I'm going to work on it this evening and tomorrow, and give my two cents worth)

Hopefully, when this is over, and everyone has submitted their script, you can take the best of what works, and make it your own (I know I will)
Hi Brenda, my name is Jeff, I help small business owners save money on their health insurance premiums. There are many new plans on the market that are saving businesses 30% on average. What's the best way to get this information in front of you?
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Old 06-26-2007, 11:18 PM   #13
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CHUMPS FROM OXFORD on Critique My Telemarketing Script Please - Insurance Agent Forum
 
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All this talk of saving everyone 30%...50%...

I would go broke if I paid every person $200 if I did not save them 30%. I guess we must have more well-informed small business owners!

Of course, the real reason might be that BC is tough in my area and more than half of the owners have BC.
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Old 06-26-2007, 11:34 PM   #14
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Originally Posted by CHUMPS FROM OXFORD View Post
All this talk of saving everyone 30%...50%...

I would go broke if I paid every person $200 if I did not save them 30%. I guess we must have more well-informed small business owners!

Of course, the real reason might be that BC is tough in my area and more than half of the owners have BC.
That's the best way that I know of to get their attention. I'm interested what others use as a hook. I would never offer someone $200 or anything if I couldn't beat their current rate...I'm hoping others post their cold call openers...
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Old 06-26-2007, 11:38 PM   #15
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As someone mentioned earlier...you have about 15 seconds to make your pitch...or less!

You need to infuse a key phrase into the conversation...early!

"Higher coverage for a lower premium"

"Save you a substantial amount of money"

"Your mother was a hamster and your father smelled of elderberries"

OK...skip the last one.

Last edited by CHUMPS FROM OXFORD : 06-26-2007 at 11:39 PM. Reason: I warned you about Homer Bailey.
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Old 06-26-2007, 11:38 PM   #16
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Tell them you are desperate and don't know how to get them interested.
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Old 06-27-2007, 10:52 AM   #17
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Originally Posted by somarco View Post
Order this book. Read it and put it to use. You will be amazed at how it improves your results.
I don't know, there seems to be something wrong with a book that is 128 pages long to teach you how to get your point across in 30 seconds.... didn't they read their own book?????
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Old 06-27-2007, 11:28 AM   #18
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Originally Posted by djs View Post
I don't know, there seems to be something wrong with a book that is 128 pages long to teach you how to get your point across in 30 seconds.... didn't they read their own book?????
That may be the funniest thing every written in this forum!

Rick
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Old 06-27-2007, 11:52 AM   #19
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Originally Posted by djs View Post
I don't know, there seems to be something wrong with a book that is 128 pages long to teach you how to get your point across in 30 seconds.... didn't they read their own book?????
Yea and if you read the reviews-

[COLOR=red]"I found the book to be ironic. The title promotes that it teaches you how to get your point across efficiently to achive a desired outcome. But it was so verbose, I found myself scanning through 80% of each chapter to get to the point. At the end of each chapter is the 30 second take away. If you skip to the end and read these sections you can save yourself 2 hours. The rest of the chapters are filled with the author recounting his experiences wheeling and dealing in Hollywood and pumping his own accomplishments. It is also dated, he celebrates his own success in TV show/movies/other entertainment endeavors that are sooooooo old a 35 year old in the know does not recognize them making it hard to understand the point. In addition the temporal context does not address common electronic communication tools we use today (email, blogging, PowerPoint)

This book may have been a good resource for the 1970's and 80's but it does not translate well to the current environment. I think you could easily find the lessons in this book and more on a typical free career coaching website.

Lastly, I do not feel that the author has the appropriate expertise and credentials. This book may be useful in the specific context of "doing deals in Hollywood" but it does not translate to my world well."
[/COLOR]
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Old 07-01-2007, 02:11 AM   #20
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Ok, what about saying something like - I'm calling to see if you "qualify" for our exclusive programs. Not everyone does, and I don't want to waste your time. Can you answer just a few questions? we'll know quickly whether or not you're a candidate. If not, I'll be on to my next call & the luckiy recipient!

Choose Insurance Type Enter Zip Code


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