Originally Posted by Cash
Have you mailed his letters..........................?
Not yet. I've read his books and bought the 26 letters. I'm studying his formula because I'm interested in inbound lead generation vs chasing leads.
Theses letters are designed to get your phone to ring! You can take the formula and adapt it to your market.
That being said, if the traditional reply card responses are good in your market, and people answer the phone/door, then don't change anything. Just order more drops, and get to work!