Direct Mail Advertising-please Advice

[JakeCOb]

Hi! We are a print company who design and do print packaging for products, mostly in food sector. We are planning to target other sectors like beauty and health. I have a list of 100 potential target companies. Problem is, I'm not much into marketing and do not know how to let them know who we are and what we do. Wanna come up with some cost effective quick marketing method. Something that is creative and reflect what we do. What about direct mail advertising? My friend suggested an outsourcing company troimail.com Can anyone shed some light on it.

 

[QuotePie]

I think your better off buying live transfers in your vertical. It just seems like a major shot in the dark when there are companies that can get your target market on the phone for you and transfer them direct.

 

[Unlimiteddata]

Some of the direct mail advertising tips includes-
1. Get a list
2. Add value
3. Look great on paper
4. Use a great printer
5. Let your printer do the mailing
6. Write effective copy
7. Choose the right medium
8. Be the customer
9. Test the market
10. Follow up
If you follow these tips you will surely succeed.