How Close to Seminars Should Direct Mailers Be Received?

annuitysyo

New Member
2
I guess the title says it all? When doing seminars we have people RSVP. When should the mailers be received by the potential attendees? 2 weeks out? 1 week? 4?

Thanks!
 
I usually do 4 weeks, 3 weeks (Final Notice) and phone calls to people I really want to attend at 2 weeks before. But as I'm sure your realize, you have to run the numbers to make sure it's worth all of that.
 
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