P&C Direct Mail

I don’t think direct mail marketing will end anytime soon. Though new technology and internet marketing methods may look better, direct mail marketing is still effective. In most cases where direct mail marketing is reported failure, the reason is it was not done correctly. People don’t read everything they get but only what interests them. So a direct mail marketing should be targeted to the right audience and should contain interesting content in the mails. I don’t know a lot of agents doing it, but a few I know, including myself, are doing it effectively with the help of mailing companies like Troi Mailing in Toronto.
 
Reviving an old thread here. Do y'all still find Direct Mail still works in 2020?

Thinking of doing a homeowners insurance mailer
 
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