Originally Posted by tgard27
PCB is exactly right. I will resort to projectile vomiting the next time I hear that a list of names equates to leads.
It's tame here tonight, so let me get behind the curtain before I say it..."a targeted data list equates to leads".
Seriously(I know I'm in the minority), when I order a targeted data list and I put the info on a card to cold door knock that person, I consider that to be a lead. A lead that's a notch above going door to door.
I know that it'll be said that at least with DM, TM or Avatar leads they did something to show interest. But there're serial mailers/responders in that mix and I don't think those people have shown any more interest than the person I'm going to cold door knock.
I agree that DM, TM and Avatar leads are still a much stronger lead(and they cost much more). To me a lead is a name of someone to talk to...who is a good prospect for what I'm selling.
There's no doubt that DM, TM and Avatars are more efficient, and as I get older, I'm leaning towards and buying more of the "traditional" leads.
•1,000 piece DM drop with any combination of 12 issued Med Supp/FE policies
•Street Comp, Nat'l CSG, Open Releases...tell 'em goillini52 sent you