Prospecting Letter or Mailer

[5pill]

WEBSITE OR LETTER HEAD GOES HERE​

Do you know without a doubt that you have enough life insurance?
What if you died tomorrow? How would your family bridge the gap and get a new life started? Could your spouse pay the bills and continue raising the kids? How would they go to college? No doubt, there are other scenarios running through your mind right now that are giving you an awful good reason to contact us and check your coverage now.

Term Life Insurance rates have dropped dramatically in the last decade! At (your website or name goes here) we research the top insurance companies in the country for you, so you only make one call – to us! Let us find you the lowest cost term insurance to fully protect you and your family.

(You may but some samples quotes in this area.)​

If you have been turned down for coverage or suspect you will be, because of a health problem, don't despair. We can get you covered, as we are specialists when it when it comes to someone with health issues.


No Cost, and No Obligation quotes. Contact us today!

This information is strictly confidential and will not be shared with anyone.


Name: Gender: M F
Best Contact Number: Best Time to Call:
Amount of Coverage: Email:
Birth date: Height: Weight:
Tobacco? Yes No
Any Medications?
Any Health Conditions?

Please Return This Form in Postage Paid Envelope Provided!
You can also fax your form to ________________

________________________________________________

That'll be $.50 pleez....

 

[VaDwayne]

I'm going to do a mailer soon and want to see what you think about it.

WEBSITE OR LETTER HEAD GOES HERE​

If you haven’t talked with your life insurance agent in a couple of years, talk to us and we can probably save you money!

Do you wonder if you have enough life insurance? Are you married? New child? New home? Job promotion or loss? These are all good reasons for you to contact us and check your coverage now.

Term Life Insurance rates have dropped dramatically in the last decade. At (your website or name goes here) we research the top insurance companies in the country for you, so you only make one call – to us! Let us find you the lowest cost term insurance for you to protect your family.

(You may but some samples quotes in this area.)​

We also help clients in poor health get life coverage. Even if you think you can not get protection, please contact us, so that we can help you protect your family. We specialize in poor health clients.

All Quotes are Confidential, No Cost, and No Obligation. Contact us today!

This information is strictly confidential and will not be shared with anyone.


Name: Gender: M F
Best Contact Number: Best Time to Call:
Amount of Coverage: Email:
Birth date: Height: Weight:
Tobacco? Yes No
Any Medications?
Any Health Conditions?

Please Return This Form in Postage Paid Envelope Provided!
You can also fax your form to ________________


I don't know if I should be some kind of a sample quote the letter or not. Also should I place a postage paid envelope in it or not?

What else would you add to it?

The first sentence seems to end abruptly, at least to me. I think it should end it with "and we will work to save you money on your current insurance coverage, and help you fill any gaps that may have appeared in your coverage over the last few years because of life changing events that have happened to you and your family. I would also recommend taking out the word "probably", it's too negative and unsure sounding ,just my opinion, and I hope it helps.

 

[STIBROKER]

how about researching the return rate on mailers.....and make sure you do it during Christmas.....

 

[Mark]

Not only does it matter what you are mailing,,but to whom you are mailing to.

I think there are simply things you can do to improve your return %.

We use to do a lot of " DRIP MARKETING " in the old days. meaning that we would mail the same list at least 3 times.

Instead of cash for cluckers, Obama should have made stamps half price and that would have done more good to help us.

A lot of mailings seems like trial and error for me.

I"m starting to think that postcards is better then letters.

WHich one do you think is better? Postcards or letters?

 

[Frank Stastny]

how about researching the return rate on mailers.....and make sure you do it during Christmas.....

Great idea!

Christmas would be the ideal time to do a mailer to them.

It just might be but only if you make it look like a Christmas card. A big fancy Christmas card.

 

[STIBROKER]

ifn' the post office don't lose it....

Great idea!

Christmas would be the ideal time to do a mailer to them.

It just might be but only if you make it look like a Christmas card. A big fancy Christmas card.

 

[rbrewer]

Mark what ever happened with your SPWL marketing plan? I'm still waiting to see a letter to market that product!
Show me the goods!!!!! Not a company brochure.

 

[1manshow]

I don't normally market life insurance but the "hook" in your letter needs to be more precise or emotional IMO, you lost my interest shortly after the first sentence. I'm making 6 figures+ so saving a few dollars on the policy doesn't interest me.

Maybe emphasis on sleeping at night knowing you've guarded your family from the tax man and allowed them to continue with family vacations with thoughts of you in their minds...yada,yada

pull the reader in with a story, news, info. that their hungry for and response may increase

a story from one of your happy clients telling about how they were hesitant but gave you a chance and found that you were honest, trustworthy and now you've solved all their worries and now they're referring all their friends to you...

here's a few "cheatsheets" for ideas that others have had great success with
http://www.hardtofindads.com/home/browse/cat_key/0/type/top/file.html

Copywriting & Design Tips for Direct Marketing Success

Marketing Bullets | Gary's Arsenal

 

[cheta41]

I'm going to do a mailer soon and want to see what you think about it.

WEBSITE OR LETTER HEAD GOES HERE​

If you haven’t talked with your life insurance agent in a couple of years, talk to us and we can probably save you money!

Do you wonder if you have enough life insurance? Are you married? New child? New home? Job promotion or loss? These are all good reasons for you to contact us and check your coverage now.

Term Life Insurance rates have dropped dramatically in the last decade. At (your website or name goes here) we research the top insurance companies in the country for you, so you only make one call – to us! Let us find you the lowest cost term insurance for you to protect your family.

(You may but some samples quotes in this area.)​

We also help clients in poor health get life coverage. Even if you think you can not get protection, please contact us, so that we can help you protect your family. We specialize in poor health clients.

All Quotes are Confidential, No Cost, and No Obligation. Contact us today!

This information is strictly confidential and will not be shared with anyone.


Name: Gender: M F
Best Contact Number: Best Time to Call:
Amount of Coverage: Email:
Birth date: Height: Weight:
Tobacco? Yes No
Any Medications?
Any Health Conditions?

Please Return This Form in Postage Paid Envelope Provided!
You can also fax your form to ________________


I don't know if I should be some kind of a sample quote the letter or not. Also should I place a postage paid envelope in it or not?

What else would you add to it?

Did you ever get around to sending this or anything similar out. If so how did it work out for you?

 

[Mark]

Did you ever get around to sending this or anything similar out. If so how did it work out for you?

Who you mail to is just as important as what you are mailing out. In general you will get about 1/2 of 1% response these days for life mailers.


I've been really working on some targeted list lately doing another mailing. I'm doing a term mailer, and going after a list of middle age women that coupon.