Who you mail to is just as important as what you are mailing out. In general you will get about 1/2 of 1% response these days for life mailers.
I've been really working on some targeted list lately doing another mailing. I'm doing a term mailer, and going after a list of middle age women that coupon.
That makes sense. It sounds like you have been doing a lot of direct mailing. Im new to this and I was wondering overall is it worth it. Has it been worth it for you?