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Not necessarily. I had one that didn't fail and there is an account of an ad campaign that is working. Just because something you did failed doesn't mean everyone else will.
Depends on what your definition of failure/success is. Expectation both short and long term has much to do with it. I would never, on this type of forum, suggest that a radio ad, one shot approach is a good idea. In combination with several other items that increase your ad impressions, I would suggest that would not be a bad idea. Lastly, no where did I say I failed.