Some Direct Mail Help?

AllstateMaine

Expert
28
Im taking over some of my own marketing for the agency I work for this week. He's an old school agency owner of 20+ years and relies heavily on the corporate marketing tools, email drip campaigns and the straight cold call. I'm trying to get a little more modern, reach the masses and see what comes back. I've always preferred Direct Mailings over Email, I know the response rate is better and I love the deliverability. Can anyone lead me in the right direction? Websites? Price points I should be looking for? General strategy. I'm currently holding just north of $900K in my book and thinking about that ownership move in the next 2 years. I've never had to deal with marketing though, kind of lost. Strategy? Help?

Thanks everyone! Located in Maine and primarily do P&C with 20% of BOB in commercial
 
If I'm being totally honest I'm not a big fan of direct mail in general, but that's because I'm a digital marketing specialist. What it boils down to is that your campaign is going to be influenced by how you're generating leads and what kind of conversion funnel you're putting those leads down. Buying lists and leads isn't what it used to be; typically your best ROI comes from well qualified PPC leads that an agency, freelancer, or you yourself generate.

If you're going for direct mail, I'd just advise caution in putting too much stake in it and cannot stress enough the importance of making sure that if your mail piques the interest of the reader that you have a well designed and optimized landing page on your website (that's clearly outlined in the letter) to direct customers to. These days, when people are interested, they go right to your site. You need to have your conversion opportunities ready for them there.
 
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