AllstateMaine
Expert
- 28
Im taking over some of my own marketing for the agency I work for this week. He's an old school agency owner of 20+ years and relies heavily on the corporate marketing tools, email drip campaigns and the straight cold call. I'm trying to get a little more modern, reach the masses and see what comes back. I've always preferred Direct Mailings over Email, I know the response rate is better and I love the deliverability. Can anyone lead me in the right direction? Websites? Price points I should be looking for? General strategy. I'm currently holding just north of $900K in my book and thinking about that ownership move in the next 2 years. I've never had to deal with marketing though, kind of lost. Strategy? Help?
Thanks everyone! Located in Maine and primarily do P&C with 20% of BOB in commercial
Thanks everyone! Located in Maine and primarily do P&C with 20% of BOB in commercial