I am thinking of doing a direct mail campaign. Here are my questions.
What have you had the most success marketing with direct mail?: retirement planning, financial planning, interest rates, annuity features, etc. Im looking to gain assets of baby boomers and retirees.
What kind of success have you guys had with a postcard with just a phone number to call into as opposed to a re-mailer with a form type of deal?
What times of the year have you had the most success with direct mail?
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