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Originally Posted by toc3
I received a t65 list with addresses only, since they are on the do not call registry. This list came directly from my FMO and is for indiviuals turning 65 in January. One of the companies I represent and happens to be the most competitive in the state will give me self mailers or postcards, both of which would have my contact info and rates for two plans of my choosing in zip codes of my choosing. The self mailer of course has a reply card section and the postcard does not. It will take at least 2-3 wks to receive them. Then I would have to mail them. Do you think it is too late to do a mailing for t65's in January? Which would you use? Self mailer or postcard? Any suggestions would be appreciated. |
If it is going to take you two weeks to receive them and another week before the prospects get them you are now into the middle of November at the very earliest. That is cutting it real close.
I believe that most of them have already begun receiving information from agents and companies. If they don't get yours until the middle or end of November you may find that a lot of them have already made their decision. Don't forget that Thanksgiving will be coming up shortly after they receive your information. That can be a tough week to reach people.
In my experience, once seniors have made up their mind and taken a policy it is almost possible to get them to cancel their new policy and take another one within a month or so. If they have already signed up for one, the fact that yours may be a little less expensive will most often not be enough to make them change their mind.
However, those people are almost guaranteed sales a year later if the premium difference holds that long.
I've got to tell you though, I have tried many times in many different ways to market to people turning 65 and each time it has proved to be both a waste of my time and the money I spent. For the same amount of dollars and time I can write three to four times as many policies to older seniors.
My target audience is people ranging in age from 67 to 78. Most are still healthy enough to pass underwriting and have become good listeners. People turning 65 know way more about Medicare and Medicare Supplement insurance than I do and don't listen well.
Something magical happens after they turn 66. They are finally willing to acknowledge that just maybe the agent knows more than they do.
Good luck and please let me know how that works.
Direct Mail for T65 ??
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