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Discussion on Direct Mail vs. Telemarketed FE Leads within the Senior Insurance Forum, part of the Insurance Agents and Brokers Forum category.

I recently spoke to a rather self proclaimed sucessful FE IMO . He told me that his entire organization has ...


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Old 10-21-2008, 10:00 AM   #1
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psrayburn on Direct Mail vs. Telemarketed FE Leads - Insurance Agent Forum
 
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Direct Mail vs. Telemarketed FE Leads             Go to Top

I recently spoke to a rather self proclaimed sucessful FE IMO. He told me that his entire organization has switched from direct mail to telemarketed FE leads. I was just curoius could anyone tell me their sucess/failure with Direct mail/ telemarketed leads. In personally mail the $255 type mailer for $325 per thousand, and have been getting approx 1.25% return. This Makes my leads cost abouy $26.00, The IMO states they buy telemarketed leads for about $15.00 per lead and have been quite sucessful.

Any input would be apreciated.


Scott


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Old 10-21-2008, 10:47 AM   #2
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Re: Direct Mail VS Telemarketed FE Leads             Go to Top

We also use autodialer leads for FE. $10 a pieace with about a 15% close ratio.


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Old 10-21-2008, 12:34 PM   #3
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Re: Direct Mail VS Telemarketed FE Leads             Go to Top

People better get ready to "sell" using an alternate lead type come September 2009. This is when the FTC and FCC will start enforcing their laws concerning auto dialers.

I am a big believer in them - but when the fines will be in the thousands - it won't make sense any more.

FTC Bans Pre-Recorded Telemarketer Calls

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Old 10-21-2008, 01:12 PM   #4
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Re: Direct Mail VS Telemarketed FE Leads             Go to Top

Quote:
Originally Posted by myinsurebiz View Post
People better get ready to "sell" using an alternate lead type come September 2009. This is when the FTC and FCC will start enforcing their laws concerning auto dialers.

I am a big believer in them - but when the fines will be in the thousands - it won't make sense any more.

FTC Bans Pre-Recorded Telemarketer Calls

Tom


Tom looks like we are going to have to make the most out of the next 11 months and then figure something new out. Maybe mobile billboards? Or skywriting? Who knows what some crazy marketer will come up with that will be successful.


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Old 10-21-2008, 07:56 PM   #5
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myinsurebiz on Direct Mail vs. Telemarketed FE Leads - Insurance Agent Forum
 
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Re: Direct Mail VS Telemarketed FE Leads             Go to Top

Quote:
Originally Posted by lifesettlementadvisor View Post
Tom looks like we are going to have to make the most out of the next 11 months and then figure something new out.

Maybe mobile billboards?
I actually own a sign company and we custom make and sell these.

A 4' wide by 6' tall by 8' long A-Frame collapsible trailer - painted black with a 12' x 8' Full Color Banner draped over and secured.

We sell them for $2995 with the banner.

Banner replacement is only $499 - $599 if you need our Team to do the artwork.

Tom
- - - - - - - - - - - - - - - - - -
P.s. -

You can get a 8' tall enclosed trailer - with 6' x 8' scrolling banners - backlite for less than $10k. But - they are a pain in the arse . . .



Last edited by myinsurebiz : 10-21-2008 at 08:00 PM. Reason: Automerged Doublepost
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Old 10-22-2008, 11:11 AM   #6
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Re: Direct Mail VS Telemarketed FE Leads             Go to Top

Quote:
Originally Posted by myinsurebiz View Post
I actually own a sign company and we custom make and sell these.

A 4' wide by 6' tall by 8' long A-Frame collapsible trailer - painted black with a 12' x 8' Full Color Banner draped over and secured.

We sell them for $2995 with the banner.

Banner replacement is only $499 - $599 if you need our Team to do the artwork.

Tom
- - - - - - - - - - - - - - - - - -
P.s. -

You can get a 8' tall enclosed trailer - with 6' x 8' scrolling banners - backlite for less than $10k. But - they are a pain in the arse . . .
Tom, you need to tell Robert about this next time you talk to him.


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Old 10-24-2008, 03:40 PM   #7
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Re: Direct Mail vs. Telemarketed FE Leads             Go to Top

Quote:
Originally Posted by psrayburn View Post
I recently spoke to a rather self proclaimed sucessful FE IMO. He told me that his entire organization has switched from direct mail to telemarketed FE leads. I was just curoius could anyone tell me their sucess/failure with Direct mail/ telemarketed leads. In personally mail the $255 type mailer for $325 per thousand, and have been getting approx 1.25% return. This Makes my leads cost abouy $26.00, The IMO states they buy telemarketed leads for about $15.00 per lead and have been quite sucessful.

Any input would be apreciated.


Scott
Who is it that you were talking too.


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Old 10-27-2008, 02:51 PM   #8
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Re: Direct Mail vs. Telemarketed FE Leads             Go to Top

Telemarketed leads can be a better source of reaching new clients if the company is reliable. It is tough out there to find a good source, but they do exist.


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