35-year DI industry veteran Daniel Steenerson, CLU, ChFC, RHU has launched a new company –DIonDemand – an online service that can quote, approve and issue a disability income insurance policy in less than 20 minutes. It is tailored toward middle-class Americans making between $50,000-$150,000.
Using innovative predictive underwriting, DIonDemand says it provides visitors with “fast, easy, and affordable coverage plans.” Visitors are asked 9 questions anonymously. Upon completion, a number of policy options are presented and, the visitor can choose the most suitable DI policy and apply for coverage. The system immediately approves or declines the application and issues the policy.
For more about this strategy check out the article at the link below. What do you think of this business model? Will it gain some traction with the 70% or so that have no paycheck protection?
Insurance Forums | DIonDEMAND aims to disrupt disability insurance industry with instant online policy issuance