Originally Posted by emptyeternity
Maybe you computer gurus out there can answer this one. A recent
SEO ad pointed to the use of landing pages for
seo for existing sites. For insurance I would think this would prove useful dealing with different lines, as well as different states.
How effective is this?
Anyone have an opinion on this (dave)??
Thank You,
I'm sure Dave's answer will be along the same lines, but it depends on what your objective is... I don't know what your existing site is like, but the main purpose of driving traffic to any site is to turn a visitor into a lead, sale, signup, etc.
If the intent of your current home page is to generate a lead with a lead form, in a way, you have a "landing page".
You can have more than one landing page, and each landing page should have a definite goal and have targeted traffic funneled to it. Some relevant examples would include:
1. A page to capture a client's information for health insurance
2. A page to capture a client's information for life insurance
3. A page to capture a client's information for auto insurance
4. A page to capture your client's email address and first name to drip market to them with an auto-responder.
The latter is a great passive way to build your email list, and with targeted traffic, you will get some clients out of this. Some successful ways to implement this would involve offering something like a free report on lowering medical expenses, decreases auto insurance rates, decreasing insurance expenses in general, etc. If the report is compelling enough and the traffic is targeted enough (which it will be if doing
SEO with Dave), you'll get their email address and name and they get some free information.
The beauty of this is you can pre-write messages to be sent out to further your relationship with each client if you have an auto-responder setup. If you provide solid email content, it's a surefire way to generate sales and referrals by positioning yourself as an expert. This is incredibly powerful and a fantastic way to maximize your traffic.
So to get off my list-building tangent... yes, landing pages are a great way to convert prospects. But keep in mind that there is really nothing special about a landing page. It's merely one page with the intent to covert a visitor to that page to a lead, sign-up, sale, etc. Also, you could have issues with driving traffic organically to a stand-alone landing page based on lack of relevant content. There are ways around this and different tactics that you can use...
Do You Have a Landing Page?
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