Does It Pay to Use Yellow Pages to AdvertiseGo to Top
Have any of you guys used the Yellow Pages ( book ) and the online Yellow pages to advertise your health insurance business. I have looked in my local book and their is some ads in there that have been in there for a while. Thinking of placing an ad. How many calls do you think I would get per a month if I do it? Do you think the ROI will be worth it?
Re: Does It Pay to Use Yellow Pages to AdvertiseGo to Top
I have an ad that has been in there for ages (even has the old BC CA logo, oooops). I think I have had about 10 calls from it over the years. A couple of them did not speak English.
Save your money and build a web site. The people who call from the yellow pages also usually use pay phones
Of course, others may have had a better experience.
My numbers:
YP Ad - $44 per month 1-2 leads per year (tire kickers)
My site - $7 per month, 1-2 buyers per day at least
My ROI is much much better from my web site than even a full-page add in the yellow pages could provide.
Re: Does It Pay to Use Yellow Pages to AdvertiseGo to Top
Originally Posted by Dave020
I have an ad that has been in there for ages (even has the old BC CA logo, oooops). I think I have had about 10 calls from it over the years. A couple of them did not speak English.
Save your money and build a web site. The people who call from the yellow pages also usually use pay phones
Of course, others may have had a better experience.
My numbers:
YP Ad - $44 per month 1-2 leads per year (tire kickers)
My site - $7 per month, 1-2 buyers per day at least
My ROI is much much better from my web site than even a full-page add in the yellow pages could provide.
Re: Does It Pay to Use Yellow Pages to AdvertiseGo to Top
Originally Posted by Dave020
I have an ad that has been in there for ages (even has the old BC CA logo, oooops). I think I have had about 10 calls from it over the years. A couple of them did not speak English.
Save your money and build a web site. The people who call from the yellow pages also usually use pay phones
Of course, others may have had a better experience.
My numbers:
YP Ad - $44 per month 1-2 leads per year (tire kickers)
My site - $7 per month, 1-2 buyers per day at least
My ROI is much much better from my web site than even a full-page add in the yellow pages could provide.
1-2 buyers a day at least?? That's awesome. Who do you use for SEO? I had no idea you could get that many calls from a website.
Re: Does It Pay to Use Yellow Pages to AdvertiseGo to Top
A lot of companies are cutting back on yellow pages advertisements. Look at the size of your phone book today comparted to 5 years ago. Within a few years the yellow pages will be mostly obsolete.
Re: Does It Pay to Use Yellow Pages to AdvertiseGo to Top
Originally Posted by Franz Kafka
1-2 buyers a day at least?? That's awesome. Who do you use for SEO? I had no idea you could get that many calls from a website.
I work niche markets, no underwriting. People find me. With rare exceptions every call I get is a sale, either now or down the road. I have sales lines up into 2010 already for GI coverage (pending what Obama does LOL). Heck, I get applications in my mailbox from people I never talked to all the time. I have to check every month for new clients at Anthem who pulled it off my site and mailed in direct without talking to me. 2-5 a month of just those.
No real SEO, just description, keyworks and page titles. I only do two things in the main:
HIPAA
2-Person Small Group (usually spousal)
E-health, the major competitor for all, does neither of these.
Re: Does It Pay to Use Yellow Pages to AdvertiseGo to Top
Originally Posted by Dave020
I work niche markets, no underwriting. People find me. With rare exceptions every call I get is a sale, either now or down the road. I have sales lines up into 2010 already for GI coverage (pending what Obama does LOL). Heck, I get applications in my mailbox from people I never talked to all the time. I have to check every month for new clients at Anthem who pulled it off my site and mailed in direct without talking to me. 2-5 a month of just those.
No real SEO, just description, keyworks and page titles. I only do two things in the main:
HIPAA
2-Person Small Group (usually spousal)
E-health, the major competitor for all, does neither of these.
Do you think the biggest help comes from your focus on those 2 niches? When you say people find you - how do you promote your site?
Re: Does It Pay to Use Yellow Pages to AdvertiseGo to Top
Originally Posted by FinalExpenseRookie
Have any of you guys used the Yellow Pages ( book ) and the online Yellow pages to advertise your health insurance business. I have looked in my local book and their is some ads in there that have been in there for a while. Thinking of placing an ad. How many calls do you think I would get per a month if I do it? Do you think the ROI will be worth it?
Save your money on the Yellow Pages ad. Most people are just throwing them in the trash now and using the internet. You can go to google and place a local business ad for free. It will show up in your local area when people go to google or to google maps. I haven't tried it for the other major search engines yet like yahoo and others but I'm sure it works the same way.
To prove my point you can go to maps.google.com or just google.com and type in the following keywords along with my zipcode and Salem Term will pop up. Try the following and see what I'm talking about:
Life insurance 24153
Term life insurance 24153
Health insurance 24153
Dental insurance 24153
My cost $0. Some I come up on top and others I'm down a little farther. The farther away from my zip code the lower I go until eventually I'm not showing up. But I can pull in about a 20-30 mile radius with it.
I just checked at yellowpages.com and they offer a free online business listing also.
Re: Does It Pay to Use Yellow Pages to AdvertiseGo to Top
Originally Posted by Franz Kafka
Do you think the biggest help comes from your focus on those 2 niches? When you say people find you - how do you promote your site?
Mainly I just use the niches and target my titles, keywords and meta stuff towards that.
Nothing fancy and I am sure that Dave Miller could probably do some SEO magic and all to it to make it better.
That and referrals also. I should mention that my site drives a lot of people but I also get a fair share of referrals from existing clients.
Example for web: I used to have a page on my site (which worked so of course I took it down LOL) directed at the SAG health plan and follow on HIPAA. I was getting quite a bit of business from those losing SAG COBRA.
I just pick targets and push to them.
Re: Does It Pay to Use Yellow Pages to AdvertiseGo to Top
Originally Posted by nka245
My yellow pages came in handy this year when we used it on the floor for the new puppy.
What kind of puppy? We just got a one year old boxer a couple months ago. She was already potty trained so no need for yellow pages. Don't make the mistake of potty training your puppy for yellowpages.com though.
Re: Does It Pay to Use Yellow Pages to AdvertiseGo to Top
Originally Posted by SalemInsuranceGuy
What kind of puppy? We just got a one year old boxer a couple months ago. She was already potty trained so no need for yellow pages. Don't make the mistake of potty training your puppy for yellowpages.com though.
lmao, We have an Ori-Pei which is a Sharpei-Pug mix. We got her from a flea market guy who evidently runs a puppy mill. She had distemper virus which caused severe pneumonia and we almost lost her. I had 3 vets tell me to put her down because of how sick she was but we didn't give up on her and WIN, who is another agent on this board, suggested that I give her Mucinex and we did, along with a vaporizer to open up her lungs and she made it through. She is just about trained now. It's taken a little longer than usual, though given her health but she is definitely not sick anymore... my gosh, she recovered and turned into demon puppy!
Does It Pay to Use Yellow Pages to Advertise
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