Are door hangers DEAD ?

moonlightandmargaritas · 07-14-2008, 10:30 AM

Quote:

Originally Posted by mcleanbr

I put together a door hanger campaign with my wife for a Vacation Bible School in GA. She and a couple people went out and were kicked out of a couple of neighborhoods!

Surely condemnation to an eternal hell for these heathens.

joshril · 07-14-2008, 01:48 PM

I've had some success... it's a lot of work if you're putting the door hangers out yourself. As John has mentioned, I also lost weight this summer doing this. I went from a 36 inch waist to almost fitting in a 32... and made a net profit of just over $4000 (not including an hourly wage for time spent-I didn't deduct for time due to the fact I needed an hour in the gym daily anyway).

healthagent · 07-14-2008, 01:53 PM

Granted...a lot of work - very physical. Like power walking for 1 or 2 hours. That said, when I put them out myself it was always at 8am and I didn't miss time where I needed to be in my office.

Counted it as extra business and did indeed lose weight....which at the time was needed.

Delta76 · 07-14-2008, 01:56 PM

Quote:

and made a net profit of just over $4000 (not including an hourly wage for time spent-I didn't deduct for time due to the fact I needed an hour in the gym daily anyway).

To get that net profit, how many door hangers were put out and how much time would you estimate that it took?

joshril · 07-14-2008, 02:21 PM

That was 8,000 door hangers and it took me roughly 50 hours of labor spread out over a month.

I may end up making a little more as I have a few people in the pipeline that just weren't ready to buy right away.

healthagent · 07-14-2008, 03:07 PM

For that math:

8,000 X .03 per hanger = $240/4 weeks = $60 per week
50 hours/4 weeks = 12.5/5 days = 2.5

So for these broke agents looking for part-time jobs - for $60 per week and 2.5 hours a day in sweat equity it's $1,000 a week profit returned.

The "X" factor is the longer you put them out the more numbers you see.

What's your time worth? In this case it's $1,000 into 12 hours or $83 per hour.

Looking for a part-time job when you're new? Great - hope it's paying $83 per hour.

xrac · 07-14-2008, 03:52 PM

Quote:

Originally Posted by healthagent

I've posted extensively on it including uploading my doorhanger - just search the forum for "doorhangers" and you'll find it.

Thanks! I have searched and read some of the other posts. Here is a link:

Door hangers-Real ROI numbers

moonlightandmargaritas · 07-14-2008, 03:58 PM

It seems like residential door hangers for IFP would have a lot of waste in it.

Flyers to businesses might make more sense (rifle approach), no?

bill3173 · 07-14-2008, 04:06 PM

Maybe its just me, but I think that's a crappy return. You could probably make more money knocking on each of those doors and asking for a few dollars. Better yet, ask for $10 from each door you knock on, and come home early.

I had a guy, supposedly a recovering drug addict come by one day to sell me magazines, just like in office space. He talked to me for about 5 minutes and I gave him $15, but didn't buy any magazines. I actually felt bad about not giving him more.

I am pronouncing door hangers dead as a business model.

healthagent · 07-14-2008, 04:42 PM

It's not a business model - it's a way to make extra money when you're not doing anything else - especially at 8am when you can't make calls. During business hours there's more effective ways of gaining clients.

healthagent · 07-14-2008, 04:43 PM

Quote:

Originally Posted by moonlightandmargaritas

It seems like residential door hangers for IFP would have a lot of waste in it.

Flyers to businesses might make more sense (rifle approach), no?

I drop off flyers in businesses as a habit - anytime I'm out and about. Pick up around 2 extra deals per month from it.

My time? Next to nothing. If I getting gas I'll slap a flyer on the counter. If I shop at a retail plaza I'll put a flyer in every business.

moonlightandmargaritas · 07-14-2008, 04:45 PM

Quote:

Originally Posted by bill3173

I had a guy, supposedly a recovering drug addict come by one day to sell me magazines, just like in office space.

Were the subscriptions to "High Times"? (couldn't resist)

joshril · 07-14-2008, 04:47 PM

Quote:

Originally Posted by bill3173

Maybe its just me, but I think that's a crappy return. You could probably make more money knocking on each of those doors and asking for a few dollars. Better yet, ask for $10 from each door you knock on, and come home early.

I had a guy, supposedly a recovering drug addict come by one day to sell me magazines, just like in office space. He talked to me for about 5 minutes and I gave him $15, but didn't buy any magazines. I actually felt bad about not giving him more.

I am pronouncing door hangers dead as a business model.

This is just dumb. No one is stating that door hangers be used as a primary business model, but the numbers work. If you knocked on each door and gave a flyer or begged for money, it would take you far longer to get through 8,000 doors.

For agents with call reluctance or like me with nothing to do in the mornings and 20 lbs to lose, it's a great return. 90% of my daily work is done from 4-9 pm... from 8-10 am this is a productive thing to be doing...

Here are my alternatives:

1. Sleeping an extra 2 hours - $0/0lbs lost
2. Playing Xbox - $0/0lbs lost
3. Posting on the forum - $0/0lbs lost
4. Putting out flyers - $4,000+/20 lbs lost

If you still want to play Xbox and post on the forum have your wife put out the flyers... no sweat equity there...

Maybe Bill will test his begging idea and let us know how it goes and we can compare apples to apples...

moonlightandmargaritas · 07-14-2008, 04:52 PM

Quote:

Originally Posted by healthagent

I drop off flyers in businesses as a habit - anytime I'm out and about. Pick up around 2 extra deals per month from it.

My time? Next to nothing. If I getting gas I'll slap a flyer on the counter. If I shop at a retail plaza I'll put a flyer in every business.

This goes nicely to my point about business flyers vs. residential door hangers.

How do the returns compare?

healthagent · 07-14-2008, 05:04 PM

Returns are far higher as a percentage with BtoB flyers. Problem is you can't get many placed.

I can easily put up 200 per hour residential whereas I can only put out around 50 an hour in businesses.

Some agents live in areas that are sparsely populated with businesses so it's not really an option for them.

healthagent · 07-14-2008, 05:05 PM

Quote:

Originally Posted by joshril

This is just dumb. No one is stating that door hangers be used as a primary business model, but the numbers work. If you knocked on each door and gave a flyer or begged for money, it would take you far longer to get through 8,000 doors.

For agents with call reluctance or like me with nothing to do in the mornings and 20 lbs to lose, it's a great return. 90% of my daily work is done from 4-9 pm... from 8-10 am this is a productive thing to be doing...

Here are my alternatives:

1. Sleeping an extra 2 hours - $0/0lbs lost
2. Playing Xbox - $0/0lbs lost
3. Posting on the forum - $0/0lbs lost
4. Putting out flyers - $4,000+/20 lbs lost

If you still want to play Xbox and post on the forum have your wife put out the flyers... no sweat equity there...

Maybe Bill will test his begging idea and let us know how it goes and we can compare apples to apples...

True:

8am to 9am and 7pm and 8pm. What are you doing? Likely nothing.