Door hangers-Real ROI numbers

joshril · 06-05-2008, 09:37 PM

Quote:

Originally Posted by on1sony

take a picture of the type of neighboorhood that you solicit and post here... i'm sure its lower/middle class right?

upper middle class only...

Chkndinner14 · 06-05-2008, 11:35 PM

Joshril,

I don't know your agency situation, but I know John is only Idv health.

I am anxious to see your results. My initial opinion would be Idv health is only sold to a small sliver of the insurance market, so how can marketing to a general population be effective?

Wouldn't most people in an upper middle class neighborhood be in a group? They may own a group, but is this how you are going to reach them?

I can see doorhangers for the P & C side of the biz, every door needs home, car or renters, but health, idk?

Just my thoughts, no real experience to share on doorhangers, but I am anxious to see your results.

Good luck, I hope you see a great return.

Winner, Winner

healthagent · 06-05-2008, 11:40 PM

For me it was an excercise program. lol. No - seriously - I was getting sedintary in my office and we get them constantly - then my wife called one of them and I thought "hey - get my ass out there in the morning - no harm no foul."

I couldn't find anyone else who did it for insurance so I went in blind. First batch was a disaster - results so bad I knew it had to be me. It was - waaaay too wordy and no "call to action."

Tweaked - repeated - pulled results. So I dropped back down to my size 34 jeans and got some extra deals.

Tell me where I was wrong.

joshril · 06-05-2008, 11:59 PM

Quote:

Originally Posted by Chkndinner14

Joshril,

I don't know your agency situation, but I know John is only Idv health.

I am anxious to see your results. My initial opinion would be Idv health is only sold to a small sliver of the insurance market, so how can marketing to a general population be effective?

Wouldn't most people in an upper middle class neighborhood be in a group? They may own a group, but is this how you are going to reach them?

I can see doorhangers for the P & C side of the biz, every door needs home, car or renters, but health, idk?

Just my thoughts, no real experience to share on doorhangers, but I am anxious to see your results.

Good luck, I hope you see a great return.

Winner, Winner

I see where you are coming from, but even though many in the demographic that we are doing door hangers for are on in a group, we may still be able to help. Many people cannot afford spouse/family/child coverage on group plans. The cost to the employee for employee and dependent coverage is increasing all the time. In addition, it only takes a sliver to make this profitable. For me, this is an attempt to give my more passive agents an opportunity to generate leads and warm up to this business.

I have already submitted one application with just under 1000 door hangers out to date (it has been slow due to extreme wind conditions).

The math already works. My total cost so far is $319. I wrote a policy around $2600 AV at 25%. More numbers to come!

healthagent · 06-06-2008, 12:15 AM

They work? Oh common!

Chkndinner14 · 07-14-2008, 08:32 AM

Any more sales from the hangers Joshril?

joshril · 07-14-2008, 04:55 PM

I need to get exact numbers up... So far, around $4000 in commission... I have some other deals that may hit later this month or next from them, so I'll keep everyone posted.

Stonewall · 07-18-2008, 05:07 PM

I know I saw an example of a health doorhanger (I think it was John's) but I'm unable to locate it again------can anybody help?

I like to change my 38 waist back to a 36, maybe even a 34!

Thanks!

rapidrobert · 07-18-2008, 08:23 PM

Seems like there was a link somewhere on here...

indmedins · 07-18-2008, 08:42 PM

Are flyers just as effective as doorhangers I wonder?

padthaiforlunch · 07-19-2008, 03:57 AM

Quote:

Originally Posted by Stonewall

I like to change my 38 waist back to a 36, maybe even a 34!

Thanks!

Stop with the McGriddles after your morning walk.

Look Here...

It's doorhanger season!

healthagent · 07-19-2008, 08:57 AM

You can pry my McGriddle from my cold dead hands

agent4sail · 07-19-2008, 09:57 AM

I've considered doing a Value-Pak mailing. I get them 1-2 times a month and although I haven't called any of the inserts, I do open it and look thru the inserts. I've not seen an insert for health insurance. Does anyone have any experiences, success, with this type of lead generation?

Stonewall · 07-19-2008, 11:15 AM

Thanks!

djs · 07-19-2008, 02:07 PM

Quote:

Originally Posted by agent4sail

I've considered doing a Value-Pak mailing. I get them 1-2 times a month and although I haven't called any of the inserts, I do open it and look thru the inserts. I've not seen an insert for health insurance. Does anyone have any experiences, success, with this type of lead generation?

With any of these types of marketing initiatives, you have to keep in mind who your audience is, and what your ideal client is, and whether they fit together.

To me, the Val-Pak system screams for the coupon:
Health Insurance - Family of 4 - $49.95 per month

(I could be wrong on this, just I see this targeting the 'high-value' type of shopper, high-value meaning very low cost, not good value).

If you want to attract that type of client, it is probably a good way to reach out and find some clients. On the other hand, if you want to attract clients that will pay a reasonable amount for health coverage (or whatever it is you are selling), then it might not be the best way to spend your money.

That said, it all depends what it costs. If it is a couple of hundred dollars, I might try it out to see how well it works. Keep in mind, the true cost is in answering your phone with the $49.95 type of shopper, and the time you spend screening these.

Dan

padthaiforlunch · 07-19-2008, 08:29 PM

Quote:

Originally Posted by agent4sail

I've considered doing a Value-Pak mailing. I get them 1-2 times a month and although I haven't called any of the inserts, I do open it and look thru the inserts. I've not seen an insert for health insurance. Does anyone have any experiences, success, with this type of lead generation?

Where I live, each and every val-pak has a piece from kaiser and Anthem/bc.

The kaiser piece has a grid on rates. I forget what the Anthem piece looks like other thatn listing some benefits.

Perhaps you should try this:

1. Determine the part of town you want to market.
2. Contact your local pizza joint and offer to give them a free coupon in exchange for delivery of your ad piece.
3. Print flyer with your info on one side, and pizza coupon on the other.

For your ad, have them call for a chance to win a free pizza. Then send them a pizza if they buy from you.

If you really want to get fancy, hire someone to call on other businesses in the area and sell them coupons too.

somarco · 07-20-2008, 09:02 AM

Jesse McDonald (New Mind Fashion) tried ValPak and had very little success last time I talked to him. Like padthai, I see KP & BX ads in almost every ValPak envelope . . . and in the Sunday paper.

Sometimes they are carrier ads (particularly KP) and sometimes agent driven. One local agent pushes Coventry for everything. They used to push BX but have been on a Coventry kick for over a year now.

The carriers will subsidize a producing agent paying half or more of the advertising cost.

Like eHealth and over high vis forms of advertising, it takes a lot of money to run a campaign like that. Print ads are especially expensive with very low return.

The KP & Coventry ads are benefit rich and include a grid for a $3000 or $5000 deductible which keeps the premium low.

KP has an online app so you can quote and apply online.

Coventry has yet to come up with an online app and is not (yet) on eHealth. I doubt they will ever get their act together.

As for the pizza ads, someone on this forum suggested that a while back. As I recall they suggested printing your ad on a pizza box so that every take out and delivery pizza would have their ad.

Custom printed boxes run $0.40 - $0.50 per box in quantity. Figuring on the high end, 1000 boxes will run $500. A small pizza shop will probably go through (just a wag here) 2000+ per month.

I suppose with the right ad you could make it work.

Flyers with pizza ads would be slightly more cost effective.

Agents used to give out calendars with their contact information. I would think they would still be effective today and probably more so than throw away flyers. A nice refrigerator magnet given away early on in the year would be around for 12 months . . . sometimes longer. We have a plumber calendar on our frig that is 6 years ol