Wait until you have to buy cars for your kids or have a daughter get married. That free labor won't seem free anymore.
Originally Posted by TimLett
I've never gone the door-hangers route...so, thanks for the input on ROI. As for the legwork...ain't life wonderful...I have four kids, ages 8 to 12. I think that when I try this, I'll just drive them around, pull up to a complex or neighborhood, and let them have a little contest. Here we go kids...let's play a new game called "Who can place the most door-hangers for Daddy in 5 minutes". Free labor. What a country.
------------------------------------
"There ought to be one day - just one - when there is open season on senators." -- Will Rogers
I have some pretty good results and I think the time-frame been long enough to post them... I may pick up an extra sell here and there, but I'll go through my spreadsheet and get some numbers up soon..
------------------------------------ Free Web Commercial - Get More Traffic To Your Website - No Purchase Of Any Kind Required - 800.560.7419
I used to leave door hangers for comcast cable co as a door to door salesman and get great results for cable,internet, and phone. Then a coworker came up with a real neat and affordable buisness card with comcast approval 5000 for 100.00 color. I would get at least 1 or 2 calls from 40 to 50 doors that I worked per day.
I startd with AIG 1 month ago and had 500 door hangers made at kinkos, im half way through the box and I can say I have not recieved 1 call from the flier.
I wont be doing that again, but I am going to look at getting a buisness card with the same info on the door hanger except smaller on the back of a card, I dont mind door knocking and working hard for my money if theres money to be made.
Now, I wonder if they would work for cable insurance?
For $12.95 a month, we'll guarantee you won't lose your cable (subject to certain terms) for a period longer than 2 hours. If you do, we'll instantly switch you over to satelite.
There is a good lesson here.... marketing methods perform differently for different products, and with different demographics. Door hangers for insurance probably don't appeal to the higher end of the socioeconomic scale, but doorhangers for pizza (with a coupon) appeal to virtually everyone.
You guys are all talking about using the door hangers for health insurance - and it appears to me that they're all success with a healthy return on investment.
Has anyone tried it with life insurance only? Whether people are insured with their health at work or individually, I've seen the statistic over and over again that something like 80% of people do not have life insurance.
Mr. Rosenthal, at his agency, was kind enough to have sent me the following door hanger example and .mp3 file explaining how he's used it successfully for life insurance.
You can see the example and hear the file here.
Has anyone else tried it with life insurance? Where Rosenthal tells people to call him, I think it's more likely they might try to investigate you online a little before doing so. I'm thinking of also adding a toll-free number (credibility) and my website (like www.directlifeprotection.com where they could get a quote and/or apply online while the whim has hit them and they're thinking about this.
I've often heard that people respond much more to a tear-off mail in card than calling in for something they're interested in. Even though, if they thought about it, someone will be calling them back on their reply card anyway.
Any thoughts or experiences with this?? Thanks!
Oh, and for those wanting to try just business cards or glossy postcards, get them free all day long at Vistaprint here.
I'd love to see the numbers as well. I'm looking into this today for the full run of financial products. The weight must come off!!! And like everyone noted, it is better than wasting 2 hours in the am over planning your day. Great thread and good info!
Look at it from the perspective of a potential buyer. Which of the following are you more likely to act on based on a solicitation left on your door.
Pizza
Cable TV/Satellite
Chinese food
Lawn service
Life insurance
I submit if you are getting calls for life insurance based on a doorhanger, there is a good chance the folks are uninsurable.
Yes, it is most likely they'll call for pizza or chinese food. but it's all about hitting the right person at the right time.
If they just saw a major traffic accident on the way home from work or they just had a friend die unexpectedly, they might just be thinking about insurance.
And sure enough as fortune might have it an insurance flyer is on their door. Puts you 1 step ahead of the guy in the yellow pages.
I'll upload the spreadsheet next week... So far a decent ROI and I would recommend to a new or timid agent... (the sales cycle is fairly long, so unless you can make it 3-6 months without a steady income, I would not recommend as a primary lead source)
Here's the caveat.. I have a pretty thorough follow-up system with online leads... They get called/emailed on a religious schedule. Selling these things is not turn-key. You have a lot of tire-kickers and people looking to buy something in two months when they quit their jobs.
Re: Door hangers-Real ROI numbers
Linear Mode
