Combating the Rise of the Robo-advisor with Ethics

It seems virtually impossible for a robo-advisor to adhere to a fiduciary standard, neither during account setup nor on an ongoing basis. It's a practical issue as much as it is ethical. What if an investor wants to set up an IRA but has no emergency fund? The list of missed questions is endless.
And how is it that WealthFront can post photos of happy clients on their website? Isn't that using testimonials?
 
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