The Effectiveness of Predictive Dialer with Telemarketers

pomfin · 09-07-2009, 09:32 AM

How effective with predictive dialer? Any serious usage of the predictive dialer and the result of the ROI for predictive dialer. I am thinking of hiring telemarketer to do the predictive dialer to generate leads. But I am not sure how effective it is. Please share your experience and results. Thanks for sharing.

MedicarePlanSolutions · 09-07-2009, 04:35 PM

If by "predictive", you mean it's dialing out 3 or 4 lines at a time and transferring the first person that answers the call to the telemarketer then they work great. Depending on the area you're almost better off having it set at only one or two lines at a time because if people answer the phone and then hang up you've wasted a chance at talking to someone who might not answer the phone next time because they'll see the same number on the caller ID and think it's a telemarketer (because it is). Predictive usually works best in an area you don't get many folks answering the phone or if you have at least 7 callers on the same campaign. Regardless of your situation, the biggest problem most folks have with a predictive dialer is how long it takes the system to transfer the call to the live rep from the time the person answers the phone. If you're using an out of the box system like vicidialnow or vicibox without a timing card you'll get much better results having it on "manual dial". Mojodial doesn't have the same problem.

pomfin · 09-07-2009, 04:56 PM

Originally Posted by MedicarePlanSolutions

If by "predictive", you mean it's dialing out 3 or 4 lines at a time and transferring the first person that answers the call to the telemarketer then they work great. Depending on the area you're almost better off having it set at only one or two lines at a time because if people answer the phone and then hang up you've wasted a chance at talking to someone who might not answer the phone next time because they'll see the same number on the caller ID and think it's a telemarketer (because it is). Predictive usually works best in an area you don't get many folks answering the phone or if you have at least 7 callers on the same campaign. Regardless of your situation, the biggest problem most folks have with a predictive dialer is how long it takes the system to transfer the call to the live rep from the time the person answers the phone. If you're using an out of the box system like vicidialnow or vicibox without a timing card you'll get much better results having it on "manual dial". Mojodial doesn't have the same problem.

You know that timing card is necessary for vicidial. So that is not the problem. The question is the ROI for using such system. We have all those autodialer companies now offer predictive dialer since they cannot use the autodialer anymore. For me to sign up with the predictive dialer services with telemarketers, how expensive it becomes to generate the lead. I am using it to compare the mail drop leads.
You talked about 1:4 ratio dialing. I think the drop rate maybe too high and you may have to slow the ratio to 1.5 - 2.0. With that said, what is your normal dialing ratio without violating the law.

mcmillian-1 · 09-07-2009, 06:40 PM

This is the only way that I create leads for myself is by cold calling and I make all the calls myself I love talking to people. I only need two sales a week 8 sales a month and I am in the money!! I have a great contract with my IMO so good luck to you.

MedicarePlanSolutions · 09-07-2009, 06:56 PM

Originally Posted by pomfin

You know that timing card is necessary for vicidial. So that is not the problem. The question is the ROI for using such system. We have all those autodialer companies now offer predictive dialer since they cannot use the autodialer anymore. For me to sign up with the predictive dialer services with telemarketers, how expensive it becomes to generate the lead. I am using it to compare the mail drop leads.
You talked about 1:4 ratio dialing. I think the drop rate maybe too high and you may have to slow the ratio to 1.5 - 2.0. With that said, what is your normal dialing ratio without violating the law.

It isn't necessary, but it really helps. Once you get up to more than a few callers on it the voice quality can get ugly fast.

I don't know off the top of my head, but I believe a business is only allowed to have a drop rate of 3%. Most of the time I only have 1 line dialing out per agent because I try to not burn through data, but once I've called through it a few times I might go as high as 4:1. I believe that legally you can have it set as high as you'd like, as long as the answer rate is at least 97%.

jrowe · 09-08-2009, 05:16 PM

Originally Posted by pomfin

How effective with predictive dialer? Any serious usage of the predictive dialer and the result of the ROI for predictive dialer. I am thinking of hiring telemarketer to do the predictive dialer to generate leads. But I am not sure how effective it is. Please share your experience and results. Thanks for sharing.

As of Sept 1, you will either have to call business or leads. No predicted dialing allowed unless they have opted in to be called.

MedicarePlanSolutions · 09-08-2009, 06:07 PM

Originally Posted by jrowe

As of Sept 1, you will either have to call business or leads. No predicted dialing allowed unless they have opted in to be called.

Welcome to the forum, but you're completely wrong. A predictive dialer is 100% legal, you just need to keep your abandonment rate less than 3% and scrub against the DNC.

Ken Westphal · 09-09-2009, 09:35 AM

JROWE you seem to be speaking of an automated dialer, that has an automated greeting, which is not the same as a predictive or power dialer.

While you have to ensure that the leads you are calling on are compliant from a DNC standpoint, as long as you have actually people using the dialer nothing changes in September.

magagent · 09-10-2009, 12:36 PM

Right on Ken, just get a live person.

jrowe · 09-10-2009, 12:43 PM

Originally Posted by Ken Westphal

JROWE you seem to be speaking of an automated dialer, that has an automated greeting, which is not the same as a predictive or power dialer.

While you have to ensure that the leads you are calling on are compliant from a DNC standpoint, as long as you have actually people using the dialer nothing changes in September.

Thank you for the clarification.

mickeyma · 09-20-2009, 11:21 PM

Originally Posted by mcmillian-1

This is the only way that I create leads for myself is by cold calling and I make all the calls myself I love talking to people. I only need two sales a week 8 sales a month and I am in the money!! I have a great contract with my IMO so good luck to you.

I'm curious. What product are you selling and to what market?