Scroll down for a discussion on Equita Leads Are Sloppy Seconds within the Life Insurance Forum.
At the Equita Headquarters in Dallas,Texas training meeting
On Tuesdays they revealed a few things.I thought since I
Live here, this would be a good ...
At the Equita Headquarters in Dallas,Texas training meeting
On Tuesdays they revealed a few things.I thought since I
Live here, this would be a good match! They admit the B
Leads are sold as much as 6-7 times to agents, the A 31 Day old leads are sold 2-3 times and the A $24 leads may, or may not be exclusive.They said for exclusive leads you have to get on a plane and travel to other States where no other agent lives.If the agent buys a leads and does not sell it within a certain period of time, like 30 days, it is recycled and goes back into the pool to be sold again.I say no to their overworked leads.I don't like sloppy seconds! I quit.
Re: Equita Leads Are Sloppy Seconds Wolfe?Go to Top
Equita ? Are they still in business? The leads must be working. Has anyone else dealt with Equita? Final Expense Leads? Mortgage Leads? What is going on there now?
At the Equita Headquarters in Dallas,Texas training meeting
On Tuesdays they revealed a few things.I thought since I
Live here, this would be a good match! They admit the B
Leads are sold as much as 6-7 times to agents, the A 31 Day old leads are sold 2-3 times and the A $24 leads may, or may not be exclusive.They said for exclusive leads you have to get on a plane and travel to other States where no other agent lives.If the agent buys a leads and does not sell it within a certain period of time, like 30 days, it is recycled and goes back into the pool to be sold again.I say no to their overworked leads.I don't like sloppy seconds! I quit.
Anytime you buy leads this is going to likely happen unless you have a very good personal relationship with someone. I set up mail house contracts for agents and offer very good contracts and agents can order as many leads as they need at a good price. This way the leads go straight from the mail house to the agents and no one else ever gets them.
Re: Equita Leads Are Sloppy Seconds Wolfe?Go to Top
Originally Posted by MortgageLife
Equita ? Are they still in business? The leads must be working. Has anyone else dealt with Equita? Final Expense Leads? Mortgage Leads? What is going on there now?
I worked with Equita thru the mortgage side, EMG, about 3 years ago and found the leads to be terrible and the support terrible and the truthfulness of the organization lacking.
I have been working with Equita thru the FE side, EFES, for about 10 months now and found it be completely different than the EMG side. I finished up July with $90,000 ap in FE business since Jan. 1. I only did $6,000 ap in Jan. and didn't start really doing FE mostly full time until Feb. This is on 15 leads per week or less. They haven't always been able to get me 15 leads per week as I've requested. That's been the only problem I've had.
They have been great to work with and straitforward with me on everything.
I was with NAA for several years and I know most of the one that went from NAA to EMG and I can see that they are taking the NAA model to that side of Equita. If it's happening with the EFES side, I haven't seen it yet. If it does, we will part company.
Anytime you buy leads this is going to likely happen unless you have a very good personal relationship with someone. I set up mail house contracts for agents and offer very good contracts and agents can order as many leads as they need at a good price. This way the leads go straight from the mail house to the agents and no one else ever gets them.
And how would that be different than me doing a mailing without your "help?"
I have very good contracts and can do mailings with mailing houses already. What is your value added?
Rick
------------------------------------ ILIAA
Training, Community, Support, and Success Independent Life Insurance Agents Assn rick@iliaa.org
LOL, I did not off to "help" anyone in that thread just pointed out what some of the things are we do for agents on the leads front. Also tried to point out what happens in many cases when you buy leads from 3rd parties. If you are having trouble with leads and need "help" I would be glad to talk to you sometime. Do not know if I could add anything though for you. Fill free to drop me a e-mail.
LOL, I did not off to "help" anyone in that thread just pointed out what some of the things are we do for agents on the leads front. Also tried to point out what happens in many cases when you buy leads from 3rd parties. If you are having trouble with leads and need "help" I would be glad to talk to you sometime. Do not know if I could add anything though for you. Fill free to drop me a e-mail.
Actually, you didn't point out what you do for your agents other than you can get them to a mailing house. When I asked about value added I meant do you arrange for a discount on the mailing or do you have a piece you designed that gets a better than average return.
You are wasting money if you are taking a cut in commission for someone else to buy you leads. Do the math people.
I've done the math. That's why I buy leads from EFES. At my level, I pay $9 for a lead. 15 leads for a week costs me $135. If I do a 1000 piece mailer and get back 1.5%, {which was extemely rare when I was doing them, the average was 1%}, I get 15 leads for almost $400. I've saved, at least, $265 per week on leads, usually more.
I give up 10 points in contract for getting leads. No matter how many times I do the math, I'm still ahead.
I don't have a speacial contract with EFES. Everyone can get to same deal where I'm at. Some have better deals. I haven't worked my way to that next level yet.
I've done the math. That's why I buy leads from EFES. At my level, I pay $9 for a lead. 15 leads for a week costs me $135. If I do a 1000 piece mailer and get back 1.5%, {which was extemely rare when I was doing them, the average was 1%}, I get 15 leads for almost $400. I've saved, at least, $265 per week on leads, usually more.
I give up 10 points in contract for getting leads. No matter how many times I do the math, I'm still ahead.
I don't have a speacial contract with EFES. Everyone can get to same deal where I'm at. Some have better deals. I haven't worked my way to that next level yet.
I'm pretty sure you said you did 90,000 ap. So u made around $81,000 in commission when you could have made $115,000 in commission. That is a $34,000 difference. I get better than a 1.5% return though.
I'm pretty sure you said you did 90,000 ap. So u made around $81,000 in commission when you could have made $115,000 in commission. That is a $34,000 difference. I get better than a 1.5% return though.
That's not issued/paid. I never got better than 1.5%. In fact, I averaged less than 1% return on my own mailings. NAA averages less than 1% in this area. EFES averages less than 1% here. LH averages less than 1% here.
I hope EFES does not turn into the NAA model. I don't want to go back to doing my own mailings.
Another thing some do dot realize is the opportunity cost when you end up with leads that have all ready been worked when you do not do the ordering. Fresh new leads are key in this business.
I'm pretty sure you said you did 90,000 ap. So u made around $81,000 in commission when you could have made $115,000 in commission. That is a $34,000 difference. I get better than a 1.5% return though.
That's not issued/paid. I never got better than 1.5%. In fact, I averaged less than 1% return on my own mailings. NAA averages less than 1% in this area. EFES averages less than 1% here. LH averages less than 1% here.
I hope EFES does not turn into the NAA model. I don't want to go back to doing my own mailings.
So use smaller numbers. Saving $265 a week is under $14k a year and you are not getting fresh leads.
So use smaller numbers. Saving $265 a week is under $14k a year and you are not getting fresh leads.
My leads are fresh and they haven't been sold to other agents. I made an appointment for tomorrow on a lead I just got in my box Sat. The lady said she just mailed it last week.
For an independent producer that has no plans or wants to build a team of agents, the only way to make it consistantly is to have a steady flow of leads. Either by doing your own or by buying them.
It works better for me to buy them. I know many, many starving agents that have tried to do it own their own.
I know the number one FE agent in the country and he buys his leads. I know the number one FE agent in Ky and he buys his leads. I know the number one FE agent in In and he does a combination of his own mailings and buying leads.
You get one person to come on this board and offer $10 leads and 75% contracts and he will be covered up with takers.
I would like to see a top producer that has no intentions of building an agency weigh in on how he does it. I know the top 10 FE agents in the US and have spoken to every one of them.
When I was with NAA, I was a top 15 producer and I knew the other 14. I know they all bought leads. Of course the ones that were building a team were also selling leads.
I'm not a recruiter and you can't get me to take on an agency for any amount of money. This thread was about Equita and if they work for others. I still don't know if the thread starter was talking about EMG or EFES, but, per my experience, EFES is a good deal for me.
Equita Leads Are Sloppy Seconds
I say no to their overworked leads.I don't like sloppy seconds! I quit.
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