Matt Schmidt knows "The Burg", but he doesn't practice the standard FE business model. Not really possible when he was moonlighting as the greatest third baseman of all time, but I digress.
Anyway, I started out working LTC
leads and my mentor would avoid mailing the Scranton/ Wilkes-Barre area as well as the Allentown/ Bethlehem/ Easton corridor. Why? Chock full of union people and Polish/ Slovak types (Pittsburgh has almost identical demographics). Union people hate salesmen and insurance companies (also not used to paying for insurance), while the Polish/Slovak folks are very suspicious of outsiders. Nothing personal as he was a former union man himself. He just liked to eat.
If someone out there has personal experience to the contrary and thinks I'm full of soup, that's ok. I am open to correction.