I'm looking to invest in a fixed price direct mail campaign and I have the option to exclude PO boxes for an additional $2 per lead and to narrow the ages to 58-76 years old for an additional $2 per lead and would like some feedback on whether or not I should opt for either one of those options or just mail PO boxes and people age 50-80 for the base price?
Also does anyone have a good method or tool of finding the best areas to mail to?
Also does anyone have a good method or tool of finding the best areas to mail to?