- 16,880
What RGI does that other set price vendors don't do is create consistency for the agent. That is the biggest factor to making the agent's business repeatable and successful.
The agent will determine how many leads he can work weekly. Usually most agents will fall between 25 to 30 leads weekly to write $3,000 to $4,000 average.
So my job when running an RGI lead program is to get your target number of leads into your hands every Friday morning. No more, no less. That way you have the same lead cost every week. You start your new leads the same day every week. And your processes become smooth and repeatable.
That consistancy of quality leads coming in the same day and same number is the #1 benefit of the RGI system. The lead card wording, ages, incomes, etc are all debatable. Some agents like specific wording. Some like vague wording. Some like them a little richer. Some like them a little poorer. Some like tighter ages and don't mind working a bigger area. Others want to work closer to home and expand the ages they will work. Those are all choices that the agents will debate till the end of time. But EVERYONE knows that having the consistent number of leads to work every week is a huge factor in the success of the system.
And that is the part that can not be recreated by lead vendors working with individual agents. At any given time we have several hundred thousand dollars floating in keeping this system running the way it does for our agents. It's still not perfect 100% but it's real good. And better than anything else I've seen.
The agent will determine how many leads he can work weekly. Usually most agents will fall between 25 to 30 leads weekly to write $3,000 to $4,000 average.
So my job when running an RGI lead program is to get your target number of leads into your hands every Friday morning. No more, no less. That way you have the same lead cost every week. You start your new leads the same day every week. And your processes become smooth and repeatable.
That consistancy of quality leads coming in the same day and same number is the #1 benefit of the RGI system. The lead card wording, ages, incomes, etc are all debatable. Some agents like specific wording. Some like vague wording. Some like them a little richer. Some like them a little poorer. Some like tighter ages and don't mind working a bigger area. Others want to work closer to home and expand the ages they will work. Those are all choices that the agents will debate till the end of time. But EVERYONE knows that having the consistent number of leads to work every week is a huge factor in the success of the system.
And that is the part that can not be recreated by lead vendors working with individual agents. At any given time we have several hundred thousand dollars floating in keeping this system running the way it does for our agents. It's still not perfect 100% but it's real good. And better than anything else I've seen.
