Direct Mail - How Much is "alot"
- Thread starter Cyborg7
- Start date
- 6,142
Depends on the state. Some states, 2,500 weekly could be 25 leads. 100 per month. Michigan could be 300+in a month for 10k.
- 15,319
Not sure what "alot" is. Do you mean "a lot" as in a great amount?
Rick
Rick
- 11,280
1,000,000 pieces would be a lot. What would you consider a lot? excellent question...
- 29,487
1,000,000 pieces would be a lot, but probably wouldn't cost near as much if you outsourced the drop through Alot.
Alot - Wikipedia, the free encyclopedia
- 4,689
I consider anything over one acre....a lot.
It doesn't really matter what anyone else thinks if it's producing the results you desire.
Start with how many leads you want/need to work every month and then work backwards to determine how many pieces you need to drop to achieve that goal. If you don't know what return to expect from a specific lead piece in your area, then ask the lead vendor and they should be able to give you a pretty good idea of how that piece has pulled in the past.
You may have more leads than you know what to do with if you are using a generic piece and pulling 2-3%, or you may not have enough leads if you use a tight piece that gets less than1%.
I would advise against just making blind lead drops without having a reasonable expectation of what to expect in return. Develop a plan based on what you want/need, then adjust it as necessary.
Start with how many leads you want/need to work every month and then work backwards to determine how many pieces you need to drop to achieve that goal. If you don't know what return to expect from a specific lead piece in your area, then ask the lead vendor and they should be able to give you a pretty good idea of how that piece has pulled in the past.
You may have more leads than you know what to do with if you are using a generic piece and pulling 2-3%, or you may not have enough leads if you use a tight piece that gets less than1%.
I would advise against just making blind lead drops without having a reasonable expectation of what to expect in return. Develop a plan based on what you want/need, then adjust it as necessary.
- 1,900
Do you drop generic mail, or a piece that's a little more specific? I know you drop A LOT of mail.
I use a generic piece. Years ago I would use the "life insurance" lead as a crutch, but then came to the conclusion my closing % wasn't any better and my ROI was actually worse with a more specific lead.
In my opinion, if the lead says life insurance on it, you will miss out on a lot of people that think, "I already have life insurance", and I still want the opportunity to get in front of those people.
Now my focus is just getting the best return.
That's within reason of course, I wouldn't mail an incentivized lead (wal mart GC, etc.).
- 3,247
Yep, there is definitely nothing wrong with using a more generic lead. In my first year, that is all the wife and I used. It's not a bad idea to drop a different lead every now and then in order to attract different buyers.
