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Leads and getting the most out of your start up cost/investment!
Direct Mail or DM Lead Cards
The biggest value of DM leads is that you can tweak out the target market by age, income, race, and since there is a lot more data available for DM than for Telemarket leads, it’s easier to get yourself a regular amount of leads in a given area.
Telemarketed or TM Leads
Usually cost less than DM but are limited in a given area! When you start to tweak out the age and income filters there are even less to call.
Internet Leads
Unfortunately, as of today, I only know of 1 guy that doesn’t resell his internet leads. The issue is that they are even harder to get in a given area than the TM leads. They are also the most expensive lead, but possibly the easiest to close!
A lot of IMO’s will recommend new agents to work TM leads while they are waiting for their DM’s to come in. I don’t agree with this. My feeling is that new agent’s should start door knocking their Direct Mail leads until they can afford to start calling to make their own appointments. DM’s are easier to Door Knock and are the standard! If you’re strong on the phone from day 1, then that is different. Unfortunately, most agents don’t jump into FE with lots of cash flow and phone experience, therefore Door Knocking is the way to go. At least it was for my wife and me during the better part of our first year!
1. Learn how to door knock. Once you have consistent cash flow, start setting appointments by phone!
2. Don’t waste money on appointment setters. After a year or so of experience, start ordering 30+ leads a week and then you can think about getting a setter.
If you take my advice on this subject, you will have a better chance of making it in this industry! Don’t get me wrong, I know there are exceptions to the rule! Efficiency is important for your investment but there is No appointment setter that will treat your leads the same way that you do.
Hope this is helpful and would love to see experienced agents share their experience on the topic!
Direct Mail or DM Lead Cards
The biggest value of DM leads is that you can tweak out the target market by age, income, race, and since there is a lot more data available for DM than for Telemarket leads, it’s easier to get yourself a regular amount of leads in a given area.
Telemarketed or TM Leads
Usually cost less than DM but are limited in a given area! When you start to tweak out the age and income filters there are even less to call.
Internet Leads
Unfortunately, as of today, I only know of 1 guy that doesn’t resell his internet leads. The issue is that they are even harder to get in a given area than the TM leads. They are also the most expensive lead, but possibly the easiest to close!
A lot of IMO’s will recommend new agents to work TM leads while they are waiting for their DM’s to come in. I don’t agree with this. My feeling is that new agent’s should start door knocking their Direct Mail leads until they can afford to start calling to make their own appointments. DM’s are easier to Door Knock and are the standard! If you’re strong on the phone from day 1, then that is different. Unfortunately, most agents don’t jump into FE with lots of cash flow and phone experience, therefore Door Knocking is the way to go. At least it was for my wife and me during the better part of our first year!
1. Learn how to door knock. Once you have consistent cash flow, start setting appointments by phone!
2. Don’t waste money on appointment setters. After a year or so of experience, start ordering 30+ leads a week and then you can think about getting a setter.
If you take my advice on this subject, you will have a better chance of making it in this industry! Don’t get me wrong, I know there are exceptions to the rule! Efficiency is important for your investment but there is No appointment setter that will treat your leads the same way that you do.
Hope this is helpful and would love to see experienced agents share their experience on the topic!
