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I look at the DE card as a "loss-leader" type of function when coupled with a well-rounded carrier.
Meaning, if you can offer a DE option coupled with SS benefit payments, I'd think carriers would see an expansion in gross volume not exclusively due to DE.
Well-rounded carriers like United Heritage would get much more play with DE, even on an as-earned basis, as it gives agents more reason to use them as a bread and butter carrier.
Do you think UH will ever enter the DE space? As conservative as they are with there overall business, I would be surprised to see them take this type of business
Just Curious