Present and Future of FE Sales

Brian Anderson

Executive Editor
100+ Post Club
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Just posted a new article by Douglas Massi (Agentguy5) about how increased competition from more and more people getting into selling Final Expense and a gradual road to more tech-savvy prospects mean FE specialists who want to stay in it for the long haul need to find more advanced ways of acquiring leads and reaching prospects. (Dang just realized how long a sentence that is!)

Please give it a read at the link below and share any thoughts or comments about the advice or conclusions here.

Insurance Forums | The present and the future of Final Expense sales
 
Just posted a new article by Douglas Massi (Agentguy5) about how increased competition from more and more people getting into selling Final Expense and a gradual road to more tech-savvy prospects mean FE specialists who want to stay in it for the long haul need to find more advanced ways of acquiring leads and reaching prospects. (Dang just realized how long a sentence that is!)

Please give it a read at the link below and share any thoughts or comments about the advice or conclusions here.

Insurance Forums | The present and the future of Final Expense sales


Unlike HoosierLife, at least your long sentence has spaces between each word.:laugh:


Good article Doug, but you forgot to mention going door to door as a way of prospecting/marketing.:yes:
 
Unlike HoosierLife, at least your long sentence has spaces between each word.:laugh: Good article Doug, but you forgot to mention going door to door as a way of prospecting/marketing.:yes:
ItsnotmyfaultIwasrespondingtoaPMthatwasacoupleofdaysoldHerespondedbyaskingmeIfIWasHigh
 
Just finished it. It got me thinking so I consider it a good read but it really doesn't mention much in terms of specifics other than be open to change and focus on technology.

I think we are already at the point where IP targeting and things like that are mainstream for a lot of other industries but final expense remains stuck back in time just like the small towns are where the majority of FE is sold. I didn't like the comparison Douglas had to himself about him using technology because he isn't an FE client. I do agree that final expense clients will become more and more tech savvy but I don't think the extent of their use will expand anymore than doing a simple google search about the company you leave with them. I think we have at least another good 10-15 years of this. But, the article is more about marketing to them so I'll return to that. I think back to all of my clients in the past few months and the majority are anti-tech, even most of my younger clients. They appreciate the good ole days of having a person to interact with, talk with, and complain about their grand-kids to. Sure, we will have a gradual move towards tech everything but I think that the majority of our clients will still be stuck back in time. Some of the places we go to the only source of internet they have is over-priced hughes net with 5 mbps. There will definitely be more competition in the years to come.

So how do you guess when direct mail will become obsolete? I don't know. I guess we all will find out. I don't think it is anytime soon. I wish he had interviewed a few of his younger clients. I guess I appreciate articles with a bit more put into them.

Now, everything he mentioned about technology applies for hiring new agents right now!! If you are marketing for new agents you need it all haha linkedin/facebook/website/instagram/youtube/twitter/agent applications and apparently a good rep on this website. Which agentguy5 you seem to have all that going!! I like your youtube vids. It seems that article was maybe more about that than anything
raw
 
I think Doug is generally right on this. A couple of years ago I bought some aged internet leads in a couple of zip codes where I run a debit. VERY low income, high crime area. A big percentage of the leads were worthless (moved, telephone disconnected, fake name & address, etc.), but I was surprised at how many legitimate leads there were. Mainly people using a smartphone.

A lot had already bought (the nature of aged leads). But what interested me in light of this article was that I didn't meet anyone who had bought the policy online, and very few that bought on the phone. Most still bought from an agent F2F. A couple bought from me because I was the first agent to just stop by instead of calling! So I agree with The Dude that there are still large segments of our market that will ask for an online quote, but still need the personal touch to go ahead and purchase.
 
Just posted a new article by Douglas Massi (Agentguy5) about how increased competition from more and more people getting into selling Final Expense and a gradual road to more tech-savvy prospects mean FE specialists who want to stay in it for the long haul need to find more advanced ways of acquiring leads and reaching prospects. (Dang just realized how long a sentence that is!)

Please give it a read at the link below and share any thoughts or comments about the advice or conclusions here.

Insurance Forums | The present and the future of Final Expense sales

Just curious....did he have to pay to post that article? I read it, its good.
 
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