Originally Posted by Jaymon
I have the mindset since I'm in a area with a large population, I can use better filters. I know it may bring the return rate down, but time has a value.
So you recommend I mail an extra 1000 pcs?
Thanks for your input.
Normally, mailhouses are dropping 0-40k/10-50kish and 50-85 both sexes. Even with those demos wide open, they might get a 1.2% return nationwide. Now maybe your area pulls better, I don't know.
Every time you tighten up those demos, you're going to lower your return %. And you have 3 huge demo changes.
Now I would love those demos, other than the income one. I want to run into the poor. That's our people!
I remember back in the day I ran a card from Settlers. 3000 pieces. It was beautiful, talked specifically about life insurance, similar age and income demos and even had check boxes where the prospect could choose how much life insurance they wanted.
I didn't close any greater % than with the demos much more wide open and I only got a 0.06% return. 18 leads for 3000. If that happens to you, you will end up paying over $60 a lead.
If you get similar, or worse results, your plan will not work out. You won't have enough leads to feed your setter and you will fail out in dramatic fashion.
As I said, you could open up your demos a little and still pay $30-$32 a lead with a set priced IMO
and get comparable comp. You could guarantee 30 leads a week at less money than 3 drops with no risk on your part.