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Quick question for all of you old-timers out there. If Settlers can pay such good renewals compared to others and their rates are still reasonable then why cant other companies pay as good?
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Quick question for all of you old-timers out there. If Settlers can pay such good renewals compared to others and their rates are still reasonable then why cant other companies pay as good?
The answer is that this is a free market and they don't have to.
When I started selling FE 10% renewals for 10 years was the norm. One by one I watched the companies bump the 1st year up 5-points and cut renewals 50-points and guess what? The agents would all call it a raise. They would respond like they got a raise.
The majority of agents only focus on 1st year commissions.
So the reason most companies pay lower renewals is the same reason that you don't sell Christian Fidelity to 75% of your applicants. You don't have to.
Settlers is 10 points better at 5 years than my other 2 main FE companies. However it takes them 3 years to match the other 2 companies. When I look at the 10 year payout they are 45 points better. Its a no brainer who you would want over 10 years but how many policies make it 3 years, 5 years and 10 years? Looking at fulltime FE numbers you are talking about 10-15K less by using Settlers over the 1st 2 years and I can do a lot with that. Too much of this is it just all depends and will give you a headache. Just need to go write some business today and make it better.