Originally Posted by LostDollar
Is there a distinction between a "fresh" lead one might not work for 3-4 weeks depending on how one organizes their territory(territories), and an "aged" lead?
As far as i'm concerned, an aged lead is a year or 2 old, maybe even older.
We often have leads that are 6 months to a year old, and are available at a discounted price. Being that the lead is discounted and has never been in the hands of another agent makes this a sweet deal. Most of these leads are just as good as they were the day the prospect mailed in the card.
We have an agent that won't buy new leads and works throughout Florida buying up all the discounted leads he can get.
He will tell you that age doesn't mean a thing since these folks are all serial mailers. Sometime he knocks on the door and finds out that the prospect moved. Instead of walking away, he uses the lead card to offer the new tenant the "Benefit Information" and makes sales doing this.