Final Expense Lead Program

WIN · 07-05-2009, 05:24 PM

With the advent of us bringing our entire mail process in house we have decided to offer a lead expense reimbursement program for final expense direct mail. Here are the program highlights:

- Street level contracts.
- $500 initial investment by agent for a 1000 piece mail drop with first class postage.
- As your new business is issued 360 will drop 200 pieces of new mail for every $1000 in paid business at no charge to the agent.

Core carriers offered: Americo, Assurity, Oxford, RNA, American Memorial and Foresters.

Give me a call, PM or email and for any additional questions or to get you started.

myinsurebiz · 07-06-2009, 11:13 AM

That's a good deal for agents Brad.

Congrats on thinking of them.

Tom

Newby · 07-08-2009, 11:15 PM

Originally Posted by WIN

With the advent of us bringing our entire mail process in house we have decided to offer a lead expense reimbursement program for final expense direct mail. Here are the program details:

- Street level contracts.
- 200 pieces of mail dropped at no charge for every $1000 in net paid business.
- $500 paid by agent for initial mail drop or 5k in new business if the agent prefers.

Core carriers offered: Americo, Assurity, Oxford, RNA and American Memorial.

Give me a call, PM or email and we'll get you started. Initial drop will be first class so you'll have leads in a week or so.

That's a pretty excellent lead program and also a good mix of companies to select from. I'm impressed!

briko3 · 07-09-2009, 12:58 PM

How many leads are in the first mailing for $500?

Thanks

WIN · 07-11-2009, 11:46 AM

Originally Posted by briko3

How many leads are in the first mailing for $500?

Thanks

$500 will be for a 1000 piece mailer with first class postage. Returns will vary by area and demographic that the agent chooses.

magagent · 07-31-2009, 11:11 AM

Nice program for newbies!

FEinsguy · 08-05-2009, 03:28 PM

Originally Posted by magagent

Nice program for newbies!

What kind of return r u getting?

magagent · 08-06-2009, 02:30 PM

I personally get 1.25-1.5% per 1000 like most on this board..

Newby · 08-08-2009, 11:14 AM

Here are some actual numbers:

I had Brad do a 1000 piece drop for me. I started getting the leads this week and have recieved 7 leads so far.

The response to my phone call seems to be better than I get with the generic $255 social security leads.

1st appointment I sold with a $1,400 annual premium. Very solid lead. He knew why I was comming and wanted assistance with life insurance.

2nd appointment - haven't closed yet but I give this one about a 70% chance of a $400 annual premium by next month.

3rd appointment- I gave this one away to one of my downline agents and he sold it for $580 annual premium

4th appointment- Met with- has quite a bit of coverage already in force. I am to follow up with her daughter next week. I give this about a 20% chance of going anywhere.

Other 3- One has stalled me off for a couple of months and two have not answered the phone. Still a chance of something there.

I'd say the lead from his mailer is better than average. My area has been getting much lower than average responses lately with the standard mailings. There are MANY FE agents working this area and a lot of overlap of mailings.

The last MSPM mailing I did recieved only 4-responses to a 1000 piece mailing. And the leads were not as good.

I would recommend giving Brad a try if you want to change up what your mailing for FE from the other agents.

Daytona_Guy · 08-08-2009, 08:11 PM

Originally Posted by WIN

- As your new business is issued 360 will drop 200 pieces of new mail for every $1000 in paid business at no charge to the agent.

So are you mailing in 200 piece increments?

Likely, the agent will need to wait for a minimum 1,000 pieces to be mailed. This means they would need $5,000 in premium for a $400 mailing campaign. In other words, about 10 policies issued to get another 1,000 piece mailing.

With Standard Life (SLAICO), their standard deal for all agents is $3,000 in business gets a carrier-paid 1,000 piece mailing.. That's an average of 6 polices for another 15 or so leads.. (Assuming 1.5% response from 1,000 piece mailing)... and that's at 105% commission.

It's a pretty high threshold for an agent with a typical 50% closing ratio to get 10 sold cases out of 15 possible leads that would be generated by a 1,000 piece mailing. What's more likely from a 1,000 piece mailing is 3 to 5 cases (with someone really good).

It would likely take at least 30-35 leads (2k - 3k mailing) just to get the first 10 sales.

Heck, I'm sure all FMO's would match that deal all day long when only giving street level commission. It is better than a kick in the teeth, though, that's true.

WIN · 08-11-2009, 05:54 PM

Originally Posted by Daytona_Guy

So are you mailing in 200 piece increments?

Heck, I'm sure all FMO's would match that deal all day long when only giving street level commission. It is better than a kick in the teeth, though, that's true.

We drop 200 pieces for every 1k in placed business. No need to wait for 1000 pieces of mail.

We'd welcome others that would like to drop mail at no charge for their agents that are "only at street". Standard has a fine program, the catch is you're only selling Standard. We need a program that offers agents the choice of placing their business where it's the best fit within a group of carriers.

alexkane03 · 08-14-2009, 01:06 PM

Per my last 2 posting , I think brad is offering a graet opertunity, I have spoken with brad and he is a Cool guy . Thanks

magagent · 08-14-2009, 11:23 PM

"great oppourtunity".

mcmillian-1 · 08-15-2009, 08:55 PM

I don't think that it is a bad offer but, If folks have their own mailing house Why can't they get these mail peices cheaper? I just would like to know. I have my own bulk mail stamps and Permits and also my own BRM permit and the price for these never goes any lower? Just a question

MedicarePlanSolutions · 08-17-2009, 02:05 PM

Originally Posted by mcmillian-1

I don't think that it is a bad offer but, If folks have their own mailing house Why can't they get these mail peices cheaper? I just would like to know. I have my own bulk mail stamps and Permits and also my own BRM permit and the price for these never goes any lower? Just a question

The piece of the puzzle that you, along with many other agents, are really missing about doing a lead mailing, is that it's not about the price. Sure, $500/1000 is a lot more of an investment than the $329/1000 or less some mail houses will offer, but that's not the number that matters. At the end of the day the number that matters is how much did it cost you to write business. If you're spending $329/1000 to get a >1% response rate on cards that are so generic people don't know why you're calling most of the time, then that $329 investment probably isn't going to result in writing as much premium as you'd like. If you pay a little extra (or a lot extra) and send out a nicer looking piece than other agents you might not get as high of a response rate, but if you get a more qualified lead you'll be able to write more business in less time.

WIN · 08-17-2009, 06:18 PM

Originally Posted by mcmillian-1

I don't think that it is a bad offer but, If folks have their own mailing house Why can't they get these mail peices cheaper? I just would like to know. I have my own bulk mail stamps and Permits and also my own BRM permit and the price for these never goes any lower? Just a question

Don't know that I totally grasp your question?