So i checked the rates, and they were surprised to hear of the marketing campaign idea, cause noone i guess up here in ohio (the plain dealer) has ever wanted to advertise in the obits. it was around 400-500 a day for a 2x3 (actually a 3x4). they broke it down 25 less per day depending on the packaging of 8, 16, 32, and 50 week campaigns. Sounds expensive, but i know for a fact that people 45 and older look at obits to see if anyone they know died, which is the perfect age group. If i had the money id run a campaign....
Oh btw, she told me that theres a possibility of my ad getting bumped to some other metro section if there were too many obits, i told her i wouldnt spend the money if it was gonna get bumped, i asked if there was a way to snatch the ad before it got printed, she said she would get back to me, she never did, she was acomplete idiot, didnt know pricing or any product knowledge (thats ohio for you).
Anyways, great idea, noone else is doing it, lots of exposure, but very expensive.
I got quoted a price of $455 to run a 4in ad once a week for 10 weeks in the obits. That's $45.00 per week
I have two ads running for health insurance right now, and will wait a few weeks to see if I get any results from those ads first.
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Dealing with a paper is much like buying anything; in that it involves some negotiation. You can get a bulk rate if you promise to advertise so many column inches per year. If you do not hit your promise to them; a good many newspaper's will come back and bill you for the columns retro-actively. I get a good rate:
2X4 AD floating between the Obits and Financial section for $800.00 per month. I could expect to pay about $1200 per month without the commitment. One final comment:
Every paper is different; and as such will have different prices.
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It depends on how many subscribers they have. The paper I quoted has around 5 million viewers I think, i think dont quote me.
Being here in Arkansas there are only a handful of people that can read.......LOL. My paper has a saturation pop of about 250K-300K over a 100 mile radius.
I got quoted a price of $455 to run a 4in ad once a week for 10 weeks in the obits. That's $45.00 per week
I have two ads running for health insurance right now, and will wait a few weeks to see if I get any results from those ads first.
Be sure and let us know what kind of results you got from these ad's.
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Mark Rosenthal aka markingriffin
IMO/Ins Agent/Agent Trainer/Free Advice markcrosenthal@aol.comwww.realfastservice.com
Please visit mywebsite to learn more about me.
Email me for my Free Prospecting MP3 Tapes.
Anybody ever try running display ads for final expense in the obituary section of a newspaper?
I'm running a business card size display ad for health insurance in our local newspaper for 90 days. It's going in the business service display ad section of the classifieds.
I thought if the ad works for health insurance, I would also try one in the obits for final expense.
One of my New years resolutions was to do less lead buying and more lead creating this year.
When I was sales manager for a local Honda dealership I was responsible for the advertising. When I placed an ad, I paid a 20% premium to have my ad on the page beside the obituaries instead of the classified. Our owner thought I was a whack job but our sales calls pronbably doubled.
Of course I wasn't tageting the families of the dead but I know that the majority of people 40 or over look at the obits in the morning. You will get some calls but the newspaper is dead. Every paper has a website and tons of people checkout the headlines online while in their underwear drinking a cup of coffee.
You look in the classifieds ONLY if you are in the market for a job or a vehicle, but the secret is to get those that don't even know they are in the market to call you.
Another good tip is to have the "mail house" put your return address on the "sendout." By doing this you can get a true cost per lead, and a see how much mail you are paying for that is non-deliverable.
No I have dealt with many and was just looking for another source. You know you can't have to many sources when it comes to leads! I have had a lot of success with one lead vendor and they have done a good job for me in the past. If you run across any please let me know.
I sell final expense over the phone and want to have plenty of options when it comes to leads.
I have dealt with these; if you are interested in sharing info: tele-insure.com and myleadznow.com.
Thanks,
Srdirusa
It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.--Theodore Roosevelt
I ran two health insurance ads for 45 days, everyday.
They were both in the classified ads section, but in an area of display classified ads not text ads.
One was 1 inch by 1 inch, the other was a business card size.
Just your basic. Affordable Health Insurance, Free Quotes and a contact number.
The results were only two phone calls. Both pre-existing, and both better to stay where they were.
I didn't try the Obits for Final Expense yet, as I'm a few days away from another idea that I have been working on.
I will post on that when I get it signed.
I have turned off my internet leads the last month, while I work on my new marketing plan. I'm working on community based lead generation, supplemented with voice broadcasting, and telemarketing.
Got tired of spending $1500 a month only to be told your the 20th caller. Now, I may be spending more than $1500 per month, but I will speak to hundreds more prospects that are either exclusive, or at least not hounded before I speak to them.
I would definitely go directly to a mail house for your final expense leads or any leads for that matter. When you go through companies or IMO etc they are just profit centers.
I've always had very good experiences with MainStreet Powermail. Their lists must be really good because I'm getting 1.5% - 2% locally and way more when asking their advice on far away places for telephone sales.
Whether it's in my back yard or across the country, their turnaround time for leads by mail is amazing. Usually 9-10 days I start getting a flood of leads back every time.
Tried Need-A-Lead and had horrible results, twice...
For what it's worth.
CW
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I would definitely go directly to a mail house for your final expense leads or any leads for that matter. When you go through companies or IMO etc they are just profit centers.
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