I noticed the forum entry has new ads now, non-insurance related. Once such ad caught my eye.
WinAntiVirus Removal Tool
Remove WinAntiVirus Spyware Now 5 Stars - Download 100% Free!
Remove-WinAntiVirus.AdwareA
I am not familiar with this particular vendor, but I do know that some sites promoting virus or adware removal are actually installing trojans and such when you scan or download their trial version.
I don't know what, if anything, can be done about the Google ads, but I would hate to think that someone visiting our forum picked up a virus or trojan from an ad.