What is so odd about your post is, at one time MOO was the premier
GA for major med insurance. They eventually disbanded the
GA, offered their products on a brokerage basis, then abandoned the major med business completely.
Marlon Perkins is rolling over in his grave as I type . . .
I have worked with
IMO's,
GA's and direct.
I am direct with BX, KP, Time,Aetna Coventry & GR.
BX is the only one that treats me like a red haired step child.
I work with an
IMO for World.
The health
IMO's I have used in the past are production driven. If you are not placing $100k in AP they have no time for you.
Going direct gives me access to most folks for service issues.
IMO's have good training on marketing issues. Some have lead systems.
Carriers have no clue when it comes to marketing.
I don't require a lot of support on marketing or lead generation, so I don't really need an
IMO. In fact, most of them get in the way and are just another unnecessary step.
A rookie would probably feel different.