Originally Posted by The Rabbi
What's the benefit of paying for your cold leads when the phone book is free?
For a moment I thought you were joking, but it would appear not.
There are a great deal of reasons to buy a marketing list from me vs the phone book, although agents do both.
The phone book doesn't let you sort by demographics to target specifically the folks you want to OR scrub against the DNC. It's also nearly impossible to load into a dialer which means making cold calls take literally three times as long.
With business records, there are a good deal of businesses that aren't listed in the phone book and it will only sort them so far. It also won't allow you to sort them by employee size, get a mix of businesses, or sort them by zip code or other specific geography. This also has the same challenge with not being able to load them into a dialer.
There are a lot of other reasons why buying a list can make more sense than the phone book, but those are a few.
There are a lot of great free resources for insurance agents to prospect and the phone book is certainly one, but at a whopping $59/1,000 or $99/2,000, a great deal of agents rather work a targeted list that is extremely accurate vs chase the phone book.