Cory@SalesDialers
New Member
- 1
There is nothing more frustrating than putting a lot of time and energy into an email you want to send to your prospects and/or customers and having it never opened due to spam filters or someone not taking the time to open it. Most people simply ignore the basic or the obvious when emailing.
That being said… we’ve done a great deal of research on the subject and have comprised this short list to help you increase your email deliverability and grow your business..
SENDER EMAIL ADDRESSES.
Create an address from an organization or industry affiliate to encourage them to open the email.
SUBJECT LINES: CLEAR TRUMPS CREATIVITY.
-Use the subject line to differentiate welcome emails from regular or transactional emails.
-MULTITASK-tell exactly what they get and make the offer irresistible…people don’t like to guess.
-CLEAR: Grow Your Email List 99% Faster: How One Site Did It.
-CREATIVE: Selling Digital: The Perfect Last-Minute Christmas Gift.
CONTENT AND DESIGN.
-Choose 3 – 5 topics or components for the email so as to keep it short, simple and easy to read.
-Write using a simple, genuine tone as a person – NOT a dry corporate voice or “instant buddy.”
-Buyers want to be educated, learn and make informed choices… NOT marketed to or sold to.
-Present the most important relevant information first i.e. click a link, a new service/product or share news/updates so readers don’t have to sift through all info.
-Keep a tight focus on your offer. Be single-minded in design and content and stick to one offer with a clear path to action without distraction of sidebars, content, links or discounts.
-Create a sense of urgency. Urgent, action-oriented words are more successful than words such as ‘free’ in inspiring your subscribers to take action so they don’t click next email.
-Maintain a balanced ratio of text to images in emails to avoid spam filters and never opened.
-Engagement options: Call-to-Action (CTA) buttons, videos, slideshows, infographics, blogs, case studies, white papers, statistics, tips, polls/questions, comparisons, etc.
-Assume embedded images won’t appear properly. If every image in your email is replaced with a “X” will you still get your point across? Your key messages should NOT use embedded images-use HTML body copy i.e. use height, width, and attributes for every image tag keeping layout intact.
-Use a table of contents as needed to create organization just beneath logo/header with links.
-Make sure content and the ability to share content with others and registration is easy for subscribers.
-Preview the next series email (don’t get too specific) i.e. “Next up: Our readers’ favorite articles.”
-For the sign-off be sure to use the real name of the person writing the email at the bottom.
LAST-MINUTE CHECKLIST.
-Did you answer the “what’s in it for me” question?
-Pre-test each message and optimize to avoid spam filters and to render well no matter where (PC, Mac, mobile) or how (preview pane, full message, images on or off) it might be read.
SENDING EMAILS.
Tuesdays thru Thursdays between 10am and 2pm.
The worst thing you can do is send an email then do nothing. You need to monitor email performance on subject lines, layouts, use of images, incentives and other content and design features and its impact on conversion, revenue, spam-complaint rates and unsubscribes.
The goal is to hone your system, improve program performance, engage prospects more consistently, build a pipeline of qualified prospects and convert those prospects into sales.
That being said… we’ve done a great deal of research on the subject and have comprised this short list to help you increase your email deliverability and grow your business..
SENDER EMAIL ADDRESSES.
Create an address from an organization or industry affiliate to encourage them to open the email.
SUBJECT LINES: CLEAR TRUMPS CREATIVITY.
-Use the subject line to differentiate welcome emails from regular or transactional emails.
-MULTITASK-tell exactly what they get and make the offer irresistible…people don’t like to guess.
-CLEAR: Grow Your Email List 99% Faster: How One Site Did It.
-CREATIVE: Selling Digital: The Perfect Last-Minute Christmas Gift.
CONTENT AND DESIGN.
-Choose 3 – 5 topics or components for the email so as to keep it short, simple and easy to read.
-Write using a simple, genuine tone as a person – NOT a dry corporate voice or “instant buddy.”
-Buyers want to be educated, learn and make informed choices… NOT marketed to or sold to.
-Present the most important relevant information first i.e. click a link, a new service/product or share news/updates so readers don’t have to sift through all info.
-Keep a tight focus on your offer. Be single-minded in design and content and stick to one offer with a clear path to action without distraction of sidebars, content, links or discounts.
-Create a sense of urgency. Urgent, action-oriented words are more successful than words such as ‘free’ in inspiring your subscribers to take action so they don’t click next email.
-Maintain a balanced ratio of text to images in emails to avoid spam filters and never opened.
-Engagement options: Call-to-Action (CTA) buttons, videos, slideshows, infographics, blogs, case studies, white papers, statistics, tips, polls/questions, comparisons, etc.
-Assume embedded images won’t appear properly. If every image in your email is replaced with a “X” will you still get your point across? Your key messages should NOT use embedded images-use HTML body copy i.e. use height, width, and attributes for every image tag keeping layout intact.
-Use a table of contents as needed to create organization just beneath logo/header with links.
-Make sure content and the ability to share content with others and registration is easy for subscribers.
-Preview the next series email (don’t get too specific) i.e. “Next up: Our readers’ favorite articles.”
-For the sign-off be sure to use the real name of the person writing the email at the bottom.
LAST-MINUTE CHECKLIST.
-Did you answer the “what’s in it for me” question?
-Pre-test each message and optimize to avoid spam filters and to render well no matter where (PC, Mac, mobile) or how (preview pane, full message, images on or off) it might be read.
SENDING EMAILS.
Tuesdays thru Thursdays between 10am and 2pm.
The worst thing you can do is send an email then do nothing. You need to monitor email performance on subject lines, layouts, use of images, incentives and other content and design features and its impact on conversion, revenue, spam-complaint rates and unsubscribes.
The goal is to hone your system, improve program performance, engage prospects more consistently, build a pipeline of qualified prospects and convert those prospects into sales.
